Growth Marketing Manager (Media Data)

Job Requisition ID: 26650
Job Closing Date: 19 August
JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Fixed-term Contract, Full-time (12 months – ending September 2026)
DEPARTMENT: Chief Customer Officer Group, BBC Online
LOCATION: Media City, Salford – Minimum 2 days a week in the office.
PROPOSED SALARY RANGE: £48,700 to £57,400 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE
Join the Media department at the intersection of audience growth strategies and media data. As the Growth Marketing Manager (Media Data), you’ll lead cross-platform analytics and strategic insight across broadcast, audio, digital, and paid marketing channels – shaping how we reach and drive weekly retention to BBC products & services. You’ll turn complex datasets into easy-to-understand powerful narratives and help teams integrate data across planning, campaigns, user lifecycle strategies, and digital product personalisation (e.g. on iPlayer, Sounds, News, Sport).

WHY JOIN THE TEAM
You’ll be part of a collaborative and forward-thinking team using data to unlock growth across some of the UK’s most impactful media touchpoints – from BBC iPlayer and BBC Sounds, to the homepage of BBC News, digital audio trailers in podcasts, and broadcast trails seen by millions every week. This is a rare opportunity to help shape strategy, build AI-powered tools, and lead innovation in a highly visible, pan-Media role with real impact on public service reach and marketing effectiveness.

Your Key Responsibilities And Impact

• Champion the joined-up use of media datasets (broadcast, digital, CRM, paid) to power campaign planning, lifecycle growth, and inventory forecasting.
• Build tools and reports that unlock retention insights, optimise channel performance, and elevate visibility across the organisation.
• Translate complex datasets into clear, actionable insights for marketing, product, and editorial partners – enabling data-led decision making across the department.
• Support on supplier relationship management and data product integrations for the team across platforms such as Piano Analytics, Accutics, Adverity, and mParticle.
• Explore and implement Gen-AI and machine learning applications that enhance data quality, tagging, predictive modelling, and automation in media workflows.

Essential Criteria
YOUR SKILLS AND EXPERIENCE

• Proven experience using data storytelling and insight to influence media and marketing strategy.
• Comfortable working with digital analytics (e.g. Piano, Google Analytics, Adobe) and large media datasets (using advanced Excel or languages like SQL/Python) for exploratory analysis.
• Strategic thinker with an eye for operational excellence – from data pipeline management to campaign measurement and tooling.
• Confident managing relationships with internal and external partners (e.g. Havas, Google, Meta, Apple) and data vendors (e.g. Piano, Accutics, Adverity).
• Demonstrated ability to translate complex performance data into meaningful narratives for both technical and non-technical stakeholders.

Desired But Not Essential

• Familiarity with campaign attribution models, MMM frameworks, or marketing effectiveness reporting.
• Experience implementing media data feeds or integrations using APIs or SDKs (e.g. for tagging, event tracking, or personalisation).
• Interest in Gen-AI and its applications in marketing, including dynamic asset creation and automated metadata enrichment.
• Experience contributing to or leading experimentation frameworks (e.g. A/B testing or post-campaign-analysis PCA cycles).
• Understanding of BBC platforms, their data ecosystems, and public service goals.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For Any General Queries, Please Contact Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.