Growth Marketing Manager (Google Ads)

Responsibilities

• Own the strategy, execution, and optimisation of paid search campaigns across Google Ads to drive high-quality lead generation and customer acquisition.
• Manage campaign setup, keyword research, audience targeting, ad copy testing, bid strategies, and budget allocation.
• Monitor and improve key performance metrics including CTR, CPC, CPA, conversion rate, lead quality, and return on ad spend (ROAS).
• Develop and execute ongoing A/B tests across ad creatives, landing pages, audiences, and campaign structures.
• Analyse campaign performance and produce regular reports with actionable insights and recommendations.
• Work closely with product, content, and creative teams to develop compelling customer acquisition campaigns.
• Ensure accurate tracking and attribution through Google Analytics, Google Tag Manager, and conversion tracking tools.
• Identify new growth opportunities across Google Search, Display, Performance Max, and remarketing channels.
• Maintain strong governance of budgets while maximising marketing efficiency and customer acquisition outcomes.
• Stay up to date with industry trends, platform updates, and emerging digital marketing best practices.

Requirements

• 4+ years of hands-on experience managing Google Ads campaigns with a strong focus on performance marketing and lead generation.
• Proven track record of delivering measurable growth through paid search campaigns.
• Strong understanding of Google Ads, Google Analytics, Google Tag Manager, conversion tracking, and attribution modelling.
• Experience managing substantial advertising budgets and optimising towards CPA, ROI, or revenue targets.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience conducting keyword research, audience segmentation, bid management, and campaign optimisation.
• Strong understanding of landing page optimisation and conversion rate optimisation (CRO) principles.
• Advanced proficiency in Excel/Google Sheets and marketing reporting tools.
• Strong communication and stakeholder management skills.
• Ability to work in a fast-paced environment, manage multiple priorities, and deliver results independently.
• Experience within financial services, fintech, banking, or other regulated industries is desirable but not essential.
• Google Ads certifications would be advantageous.