Summary: The Growth & Acquisition Specialist role is a 12-month fixed-term contract based in Central Cambridge, focusing on driving new customer growth and acquisition strategies for a D2C eCommerce business. The position requires a data-driven expert with a proven track record in performance marketing to lead campaigns across various channels. The role also involves managing a small team and collaborating with marketing and eCommerce teams to optimize customer acquisition efforts. This is an opportunity to contribute to a dynamic and fast-growing business.

Key Responsibilities:

• Develop the Growth Strategy and execute campaigns across paid search, paid social, display, influencer partnerships, affiliates, and other channels to drive customer acquisition.
• Use analytics tools, A/B testing, and market insights to optimize acquisition efforts and improve CAC, ROI, and LTV.
• Collaborate with the marketing team to produce high-performing assets that align with the brand.
• Work closely with Ecommerce and Retention Managers to align strategies.
• Manage and mentor a small team, encouraging innovation and development.
• Monitor KPIs like CAC, LTV, and ROI to ensure success.

Key Skills:

• Over 5 years of dedicated experience in new customer acquisition for a D2C eCommerce business.
• Proven ability to drive results through performance marketing and customer acquisition campaigns.
• Strong analytical skills and experience working with marketing tools and platforms.
• A commercially focused mindset with a track record of achieving growth targets.
• A collaborative team player who thrives in a fast-paced environment.

Salary (Rate): 85,000

City: Cambridge

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing