Group Marketing Manager

Group Marketing Manager

Posted 4 days ago by Zenith People LTD on Reed

£50,000 Per year
Undetermined
Undetermined
County Durham

Summary: The Group Marketing Manager will lead a team of five within the in-house Marketing team, focusing on shaping the company's marketing and communication strategy during a 12-month maternity cover contract. Reporting to the Commercial Director, the role involves driving productivity, sales, and revenue across departments while managing various marketing campaigns. The position requires a hands-on approach to support the team during peak periods and ensure compliance with marketing standards. The ideal candidate will possess strong leadership and communication skills, along with a proactive and enthusiastic attitude.

Key Responsibilities:

  • Manage, motivate and lead a team of five marketing support staff.
  • Utilize management tools such as Jira and Range for planning and organizing workflows.
  • Create team and individual targets to achieve overall marketing KPIs.
  • Plan, develop, implement, and measure B2C and B2B marketing campaigns.
  • Produce acquisition and retention strategies.
  • Develop quarterly campaigns aligned with manufacturer brand strategies.
  • Deliver and measure results against KPIs.
  • Maintain and adhere to the marketing budget.
  • Collaborate with diverse staff to manage integrated marketing campaigns.
  • Build relationships with external partners, sponsors, charities, and suppliers.
  • Negotiate with media providers for effective marketing communication strategies.
  • Manage efficiencies with external agencies, including Google Advertising.
  • Ensure compliance with manufacturer franchise standards and legislative standards.
  • Produce result-driven reports and analyze successes for future campaigns.
  • Support the team with marketing operations during high-pressure periods.

Key Skills:

  • Minimum of 5 years’ experience in Marketing Management, preferably in-house.
  • Experience in People Management for at least 5 years.
  • Strong communication, time management, and planning skills.
  • Self-starter with enthusiasm and motivation for impactful marketing strategies.
  • Positive and upbeat approach to motivate others.
  • Hands-on experience with website updates, design, graphics, email creation, and copywriting.

Salary (Rate): £50,000

City: Undetermined

Country: United Kingdom

Working Arrangements: Undetermined

IR35 Status: Undetermined

Seniority Level: Mid-Level

Industry: Marketing