Go-to-Market Strategy Lead (Fintech Transformation Programme)

Go-to-Market Strategy Lead (Fintech Transformation Programme)

Posted Today by Brookwood Recruitment

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£850 Per day
Undetermined
Undetermined
Greater London, Greater London, South East, England
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Banking Constituent Relationship Management Customer Lifecycle Management Customer Relationship Management (CRM) Software Financial Services Financial Technology (FinTech) General Insurance Go-to-Market Strategy Income / Revenue Key Performance Indicators (KPIs) Lifecycle Management Management Prioritisation Stakeholder Management Storytelling User Journey Mapping

Summary: The Go-to-Market Strategy Lead will spearhead a major customer growth programme within a leading FinTech organization, focusing on the launch and execution of a comprehensive commercial transformation initiative. This high-profile role involves collaborating with senior leadership to ensure strategic goals translate into tangible customer and growth outcomes. The position requires a strong background in developing integrated Go-to-Market strategies across various channels and functions. The successful candidate will manage complex stakeholder relationships and drive governance across multiple workstreams.

Key Responsibilities:

  • Developing and delivering end-to-end Go-to-Market strategies.
  • Aligning product, proposition, marketing, digital, sales and servicing teams around a common customer vision.
  • Leading cross-functional mobilisation and execution activities.
  • Creating rollout, launch and customer activation strategies.
  • Managing complex stakeholder groups and executive-level engagement.
  • Driving governance, prioritisation and delivery across multiple workstreams.
  • Establishing customer lifecycle and engagement frameworks.
  • Defining success measures, KPIs and performance dashboards.
  • Supporting campaign activation and customer journey optimisation.
  • Acting as a trusted advisor to senior leadership teams.

Key Skills:

  • Proven experience delivering large-scale Go-to-Market strategies.
  • Strong commercial acumen with experience driving revenue, growth or profitability outcomes.
  • Experience operating within regulated environments such as Financial Services, FinTech, Insurance, Telecommunications or similar sectors.
  • Excellent programme leadership and transformation delivery experience.
  • Strong understanding of customer lifecycle management and CRM strategies.
  • Experience working across multi-channel customer ecosystems.
  • Ability to influence and align senior stakeholders in complex organisations.
  • Strong communication, presentation and storytelling skills.

Salary (Rate): £850 per day

City: Greater London

Country: England

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Go-to-Market Strategy Lead | FinTech

Shape the Future of a Major Customer Growth Programme
A leading organisation operating within a regulated industry is seeking an experienced Go-to-Market Strategy Lead to drive the launch and delivery of a significant commercial transformation initiative.
This is a high-profile role with responsibility for developing and executing an integrated GTM strategy across multiple channels, customer segments and business functions. Working directly with senior leadership, you will play a critical role in ensuring strategic ambitions translate into measurable customer, commercial and growth outcomes.

What You’ll Be Doing

  • Developing and delivering end-to-end Go-to-Market strategies.
  • Aligning product, proposition, marketing, digital, sales and servicing teams around a common customer vision.
  • Leading cross-functional mobilisation and execution activities.
  • Creating rollout, launch and customer activation strategies.
  • Managing complex stakeholder groups and executive-level engagement.
  • Driving governance, prioritisation and delivery across multiple workstreams.
  • Establishing customer lifecycle and engagement frameworks.
  • Defining success measures, KPIs and performance dashboards.
  • Supporting campaign activation and customer journey optimisation.
  • Acting as a trusted advisor to senior leadership teams.


What We’re Looking For

  • Proven experience delivering large-scale Go-to-Market strategies.
  • Strong commercial acumen with experience driving revenue, growth or profitability outcomes.
  • Experience operating within regulated environments such as Financial Services, FinTech, Insurance, Telecommunications or similar sectors.
  • Excellent programme leadership and transformation delivery experience.
  • Strong understanding of customer lifecycle management and CRM strategies.
  • Experience working across multi-channel customer ecosystems.
  • Ability to influence and align senior stakeholders in complex organisations.
  • Strong communication, presentation and storytelling skills.


Desirable Experience

  • Financial Services or Banking sector experience.
  • Experience leading customer proposition launches at scale.
  • Exposure to MarTech, CRM, analytics and data-driven customer engagement platforms.
  • Experience establishing governance and operating models for large transformation programmes.


Apply today for immediate consideration!

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