Global Marketing Manager

Global Marketing Manager

Posted Today by DrinkAbility

Negotiable
Undetermined
Undetermined
East Kilbride, Scotland, United Kingdom

Summary: The Global Senior Brand Manager for Premium Spirits will lead the strategic marketing efforts for a renowned single malt whisky brand on a global scale. This role involves overseeing the innovation pipeline, crafting compelling campaigns, and ensuring effective brand management across various markets. The position requires a blend of creativity, commercial acumen, and strong project management skills to drive brand growth and consumer engagement. This is a 12-month fixed-term contract opportunity for a visionary marketer passionate about premium spirits.

Key Responsibilities:

  • Own and deliver the innovation pipeline from ideation to launch.
  • Craft compelling global campaigns and distinctive brand toolkits.
  • Define and manage packaging architecture and pricing guardrails.
  • Champion digital-first, consumer-led brand thinking across all touchpoints.
  • Enable regional teams to execute flawlessly through clear guidance and high-impact tools.
  • Lead global brand planning, performance tracking, and continuous improvement.
  • Partner with internal stakeholders and external agencies to bring big ideas to life.
  • Balance commercial value with brand building to fuel long-term growth.

Key Skills:

  • A proven track record in global brand management, ideally within the drinks, spirits, or luxury sector.
  • Deep experience in innovation, NPD, and launching premium products to market.
  • Expertise in omni-channel marketing, digital-first campaign planning, and eCommerce.
  • Commercial savvy, understanding how to drive value, not just volume.
  • Strong project and stakeholder management skills, with the ability to inspire and influence cross-functional teams.
  • A creative mindset combined with a data-led approach to decision-making.

Salary (Rate): undetermined

City: East Kilbride

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Global Senior Brand Manager – Premium Spirits (Innovation & Strategy) 12 month fixed term contract

Are you a strategic marketer with a passion for premium spirits and a flair for innovation? We're looking for a visionary Global Marketing Manager to lead the charge on shaping, activating, and evolving a much-loved single malt whisky brand on the global stage. This is a rare opportunity to take ownership of a dynamic portfolio, drive innovation from concept to campaign, and deliver world-class brand experiences across channels and markets.

What You’ll Do:

  • You’ll be at the heart of brand development, turning insight into action and translating long-term strategy into inspiring campaigns and toolkits for global markets. With a strong focus on innovation and omni-channel thinking, you’ll:
  • Own and deliver the innovation pipeline from ideation to launch.
  • Craft compelling global campaigns and distinctive brand toolkits.
  • Define and manage packaging architecture and pricing guardrails.
  • Champion digital-first, consumer-led brand thinking across all touchpoints.
  • Enable regional teams to execute flawlessly through clear guidance and high-impact tools.
  • Lead global brand planning, performance tracking, and continuous improvement.
  • Partner with internal stakeholders and external agencies to bring big ideas to life.
  • Balance commercial value with brand building to fuel long-term growth.

What You’ll Bring:

  • A proven track record in global brand management, ideally within the drinks, spirits, or luxury sector.
  • Deep experience in innovation, NPD, and launching premium products to market.
  • Expertise in omni-channel marketing, digital-first campaign planning, and eCommerce.
  • Commercial savvy, you understand how to drive value, not just volume.
  • Strong project and stakeholder management skills, with the ability to inspire and influence cross-functional teams.
  • A creative mindset combined with a data-led approach to decision-making.

What Makes You Stand Out:

  • You're a strategic thinker with a passion for storytelling and brand building.
  • You're collaborative, curious, and unafraid to challenge the norm.
  • You thrive in a fast-paced, global environment and are comfortable juggling multiple priorities.
  • You’re empathetic, people-focused, and lead with purpose and professionalism.
  • You bring energy, integrity, and a hunger to make a real impact.

This is your chance to shape the future of a distinctive, heritage-rich brand while working at the cutting edge of innovation, strategy, and global marketing. If you’re ready to lead boldly, think digitally, and build a legacy, we’d love to hear from you.