Global Marketing Manager
Summary: The Global Marketing Manager will lead marketing, brand, and communication strategies within the consumer products division to enhance brand awareness and support business growth. This role involves developing marketing campaigns, managing communication channels, and collaborating with various stakeholders. It is a 12-month maternity cover position based in Berkshire. The successful candidate will work with a well-established organization in the consumer products sector.
Key Responsibilities:
- Develop and execute EU marketing plans in alignment with the company's EU marketing strategy.
- Identify market trends, customer needs, and competitor activities to tailor marketing initiatives.
- Collaborate with the local marketing teams to adapt campaigns and content for the local market, ensuring cultural relevance and maximum impact.
- Manage the annual marketing budget for the region, ensuring efficient allocation of resources.
- Develop and manage marketing content such as brochures, presentations, newsletters, social media posts, and website materials.
- Manage the company's digital presence, including websites, social media accounts, and online advertising.
- Prepare reports and presentations for management, highlighting successes, challenges, and recommendations for future improvements.
Key Skills:
- Proven experience in managing communication strategies within the business services industry.
- Strong project management skills, with the ability to coordinate multiple tasks effectively.
- Excellent written and verbal communication abilities.
- Proficiency in using marketing tools and software.
- A keen eye for detail and an understanding of brand consistency.
- Ability to work collaboratively with diverse teams and stakeholders ideally, with previous experience across regional markets.
Salary (Rate): £60000 yearly
City: Berkshire
Country: UK
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
The Global Marketing Manager will oversee and execute marketing, brand and communication strategies within the consumer products division to build brand awareness, engage target audiences, and support business growth. This role focuses on developing and implementing marketing campaigns, managing communication channels, and collaborating with internal and external stakeholders. This is a 12 month maternity cover position based in Berkshire.
Client Details
A well-established organisation operating within the consumer products sector.
Description
The successful Global Marketing Manager will
- Develop and execute EU marketing plans in alignment with the company's EU marketing strategy.
- Identify market trends, customer needs, and competitor activities to tailor marketing initiatives.
- Collaborate with the local marketing teams to adapt campaigns and content for the local market, ensuring cultural relevance and maximum impact.
- Manage the annual marketing budget for the region, ensuring efficient allocation of resources.
- Develop and manage marketing content such as brochures, presentations, newsletters, social media posts, and website materials.
- Manage the company's digital presence, including websites, social media accounts, and online advertising.
- Prepare reports and presentations for management, highlighting successes, challenges, and recommendations for future improvements.
Profile
A successful Global Marketing Manager should have:
- Proven experience in managing communication strategies within the business services industry.
- Strong project management skills, with the ability to coordinate multiple tasks effectively.
- Excellent written and verbal communication abilities.
- Proficiency in using marketing tools and software.
- A keen eye for detail and an understanding of brand consistency.
- Ability to work collaboratively with diverse teams and stakeholders ideally, with previous experience across regional markets.
Job Offer
An exciting opportunity with a leading global brand; providing hybrid working and a salary of between 55,000 and 60,000.
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