Global Marketing Manager - 12 month FTC
Posted 1 day ago by VMA Group
£85,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Global Marketing Manager role at a major global consumer organization involves leading the development of brand equity and strategic marketing initiatives within a highly regulated environment. This position requires over 10 years of experience in global marketing roles and focuses on building and evolving brand positioning across international markets. The successful candidate will work closely with senior leadership and manage global campaigns while ensuring compliance with regulatory constraints. The role is based in London and requires in-office presence 1-2 days a week.
Key Responsibilities:
- Lead the development of global brand equity frameworks, positioning, and core brand parameters
- Translate brand strategy into global campaigns, visual identity systems, and activation toolkits
- Act as the central point of coordination between insights, innovation, commercial, and market teams
- Identify, validate, and prioritise strategic growth opportunities based on consumer insight and demand shifts
- Oversee the creation of global creative assets across offline and online channels
- Enable markets through clear guidance, campaign materials, and planning inputs
- Monitor brand performance across equity, awareness, trial, and effectiveness, adapting approach where required
- Analyse complex data sets and convert insight into actionable, commercially sound recommendations
- Ensure investment decisions are grounded in ROI and consumer value within a regulated environment
Key Skills:
- A strong FMCG or regulated consumer marketing background, ideally within complex, matrixed organisations
- Experience working in global or regional brand roles with direct exposure to local markets
- Proven experience leading global creative agencies and delivering end-to-end campaigns
- Strong strategic and commercial thinking, with the ability to balance consumer insight and business outcomes
- Excellent communication and stakeholder management skills, with the presence to influence senior leadership
- Highly organised, delivery-focused, and comfortable operating at pace
Salary (Rate): £85,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
VMA Group & Jack Pascoe are working with a major global consumer organisation operating in a highly regulated environment, currently going through a period of significant transformation and growth. This is an opportunity to join a lean, senior, global marketing team with real influence at category level. The role sits within a global category platform and reports directly to senior global marketing leadership. It plays a central role in shaping how a priority brand is built, positioned, and activated across international markets. This is a true global brand role, combining strategic brand stewardship, insight-led decision making, and hands-on campaign leadership. 10+ years’ experience in global roles, 1-2 days a week in the office, London. Be Immediately Available
The opportunity
The successful candidate will be responsible for building and evolving global brand equity, ensuring clarity, consistency, and relevance across key international markets, with a particular focus on large, complex, and strategically critical regions. You will act as the global brand guardian, defining positioning, setting direction, and enabling markets to deliver against a clear global framework. The role requires agility, commercial thinking, and an ability to operate effectively within regulatory constraints while responding to changing consumer needs. This role will appeal to a marketer who thrives in challenger environments, enjoys working closely with senior stakeholders, and is comfortable balancing creativity with commercial rigour.
Key responsibilities
- Lead the development of global brand equity frameworks, positioning, and core brand parameters
- Translate brand strategy into global campaigns, visual identity systems, and activation toolkits
- Act as the central point of coordination between insights, innovation, commercial, and market teams
- Identify, validate, and prioritise strategic growth opportunities based on consumer insight and demand shifts
- Oversee the creation of global creative assets across offline and online channels
- Enable markets through clear guidance, campaign materials, and planning inputs
- Monitor brand performance across equity, awareness, trial, and effectiveness, adapting approach where required
- Analyse complex data sets and convert insight into actionable, commercially sound recommendations
- Ensure investment decisions are grounded in ROI and consumer value within a regulated environment
Experience required
A strong FMCG or regulated consumer marketing background, ideally within complex, matrixed organisations
Experience working in global or regional brand roles with direct exposure to local markets
Proven experience leading global creative agencies and delivering end-to-end campaigns
Strong strategic and commercial thinking, with the ability to balance consumer insight and business outcomes
Excellent communication and stakeholder management skills, with the presence to influence senior leadership
Highly organised, delivery-focused, and comfortable operating at pace
Why apply?
If you are FMCG Brand & Marketing Specialist with Global experience. A genuine global remit with strategic influence Direct exposure to senior leadership within a transforming consumer business The opportunity to shape brand growth in a highly regulated, high-scrutiny environment A role that blends strategy, insight, creativity, and execution rather than specialising in one dimension