Game Monetization Expert (F2P Mobile Game)

Summary: The Game Monetization Expert will play a crucial role in designing and optimizing monetization strategies for Finfin Play's free-to-play mobile game, Fashion League. This position requires balancing business objectives with player experience to enhance profitability and user retention. The expert will conduct data analysis, define key performance indicators, and collaborate with various teams to align monetization with gameplay. The role demands a strong understanding of mobile gaming mechanics and a passion for creating engaging player experiences.

Key Responsibilities:

• Design and optimize monetization features such as in-app purchases, battle passes, currencies, and time-limited offers.
• Own the in-game economy and create sustainable, engaging monetization loops, focusing on fairness, pacing, and progression balance.
• Conduct all data analysis independently: extract data, build dashboards, evaluate A/B tests, and generate actionable insights.
• Define and monitor core KPIs including ARPU, ARPPU, LTV, conversion rates, and retention metrics; continuously optimize based on player behavior.
• Collaborate closely with game design, art, and product teams to align monetization with gameplay, UX, and player motivations.
• Develop and test pricing strategies and promotional offers, iterating based on test results and player engagement data.
• Implement and refine player segmentation and targeting strategies to personalize the player experience.
• Track industry trends and competitor strategies to inform approach and stay ahead of mobile F2P best practices.

Key Skills:

• 5+ years of experience in mobile free-to-play gaming, with direct ownership of monetization systems and economy design.
• Strong analytical skills with hands-on experience using tools like Excel, SQL, or Python for data analysis.
• Deep understanding of F2P game mechanics, progression systems, and player psychology.
• Proven experience balancing monetization and retention across live game environments.
• Excellent communication and collaboration skills across design, product, and executive stakeholders.
• Passion for mobile games and a strong player-first mentality.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT