GA4 Implementation Specialist

The Role and Deliverables

• Conduct a full audit of existing GA4, GTM, client-side and server-side tracking implementations
• Assess and validate data collection, event tracking, attribution and reporting outputs
• Identify tracking gaps, inconsistencies, and data quality issues, and define clear remediation plans
• Produce implementation-ready documentation including tagging specifications and Jira tickets
• Establish scalable tagging governance frameworks including naming conventions, event catalogues and decision trees
• Collaborate with internal teams and third-party vendors to align on tracking standards and future CDP readiness

Your Skills & Experience

• Strong experience auditing and implementing GA4 and GTM in complex digital environments
• Experience with server-side tracking and evaluating end-to-end data collection frameworks
• Proven ability to translate technical findings into clear implementation plans and developer-ready specifications
• Experience defining tagging governance, taxonomy and tracking standards at scale
• Familiarity with Segment CDP, or any other CDP and working alongside external vendors
• Ability to operate at both hands-on and strategic levels within MarTech and digital data