FTC - Editorial Creative

The Role

• Develop editorial-led social concepts and content ideas across TikTok, Instagram and other platforms.
• Take stories, cultural moments and wider campaign ideas and translate them into engaging social-first content.
• Develop creative formats and recurring content series that feel native to each platform.
• Work closely with creative, strategy and editorial teams to develop ideas from brief through to delivery.
• Bring a strong point of view on culture, trends, internet behaviour and social storytelling.
• Develop hooks, narratives and concepts that capture attention and encourage engagement.
• Adapt editorial thinking into content that feels relevant, current and commercially effective.
• Contribute to brainstorms, pitches and wider creative campaigns.
• Present and articulate ideas clearly to internal teams and clients.

What We're Looking For

• Experience as an Editorial Creative, Social Creative, Content Creative or similar within an agency, publisher or media environment.
• Strong editorial judgement and a genuine understanding of culture and social trends.
• Excellent conceptual and storytelling skills.
• Strong understanding of TikTok, Instagram and other social platforms.
• Ability to turn a story or idea into content that works in-feed, rather than simply repurposing traditional creative.
• Strong understanding of audience behaviour and what makes content engaging and shareable.
• Confident working at pace across multiple briefs.
• Strong portfolio demonstrating editorial, social-first and culturally relevant creative.

This is an ideas and creative role, so shooting and editing experience is not essential.