Freelance Strategy Director
Posted Today by Direct Recruitment
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Freelance Strategy Director role involves leading strategy for two high-profile global accounts at a boutique creative agency. The position requires balancing high-level brand thinking with detailed campaign architecture and digital ecosystem design, particularly in B2B tech and luxury retail sectors. The candidate will collaborate closely with the Strategy Lead to execute comprehensive brand strategies and enhance digital experiences. A strong focus on writing messaging briefs and guiding creative processes is essential for success in this role.
Key Responsibilities:
- Lead global B2B brand and campaign strategy for a major technology platform targeting the SMB market.
- Develop a comprehensive brand playbook and actionable campaign architecture from topline strategies.
- Write messaging briefs for global assets and guide creative/design at a granular level.
- Lead strategy for a major global sporting tournament campaign.
- Assist in luxury retail digital transformation by partnering with UX/UI teams to ensure brand consistency.
- Identify opportunities to evolve membership propositions, loyalty schemes, and CRM-driven personalization.
- Create a highly personalized, premium digital journey for luxury retail clients.
Key Skills:
- Experience in B2B tech acquisition and luxury lifestyle branding.
- Strong writing skills for messaging briefs and campaign architecture.
- Background in loyalty, CRM, and data-driven customer experience.
- Ability to collaborate iteratively with clients and internal teams.
- Comfortable with product specifics and strategic digital ecosystem design.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Freelance Strategy Director / Senior Strategist
Are you a versatile Strategist who can balance high-level brand thinking with meticulous campaign architecture and digital ecosystem design? My client is a boutique creative agency seeking a seasoned freelance partner to lead strategy across two high-profile global accounts. You will work directly with the Strategy Lead to translate overarching platforms into executional excellence.
The Work
- Global B2B Brand & Campaign Strategy
Working with one of the world’s largest technology platforms, you will help land a new global brand platform aimed at the SMB market. The Task: Take a set topline strategy and turn it into a comprehensive brand playbook and actionable campaign architecture. The Focus: Writing sharp messaging briefs for global assets and guiding creative/design at a granular level. Key Moment: Leading the strategy for a major global sporting tournament campaign launching later this year.
- Luxury Retail Digital Transformation
Helping a premier global luxury shopping destination group reimagine their digital experience. The Task: Partnering with our internal UX/UI teams to ensure the digital ecosystem (web/app) remains strictly on-brand and strategically sound. The Focus: Identifying opportunities to evolve membership propositions, loyalty schemes, and CRM-driven personalization. The Goal: Moving beyond "functional" to create a highly personalized, premium digital journey.
About You
The Hybrid Skillset: You are comfortable moving between B2B tech acquisition and high-end luxury lifestyle. The Detail: You are happy to dive into product specifics and write the briefs that make creative work easier. The Background: Experience in loyalty, CRM, and data-driven CX will be a significant advantage for the retail portion of the role. The Mindset: You enjoy an iterative, collaborative process with clients who like to be "under the hood" of the creative process.