Freelance Social Media Strategist
Posted 1 week ago by next level - marketing, creative, PR & digital recruitment
£350 Per day
Undetermined
Undetermined
England, United Kingdom
Summary: The Freelance Social Media Strategist will develop high-level, platform-specific social media strategies for a creative agency's clients. This role requires a strategic thinker who understands consumer behavior and can clearly articulate strategic direction. The strategist will work collaboratively with the internal content team and occasionally present strategies to clients. The position is freelance and offers ongoing project work.
Key Responsibilities:
- Develop social media strategies tailored to each client’s objectives, audiences, and channels.
- Provide clear strategic frameworks, content pillars, customer journeys, and channel recommendations.
- Use analytics, insights, and platform behaviors to inform strategic decisions.
- Identify opportunities for growth, experimentation, and optimization across social platforms.
- Present strategy documentation and rationale to the internal team and occasionally to clients when required.
Key Skills:
- Strong strategic understanding of social platforms, consumer behavior, algorithms, and emerging trends.
- Solid experience crafting social media strategies for big brands (agency background ideal).
- Confidence using analytics tools to interpret data and turn insights into actionable recommendations.
- Experience with paid social is highly advantageous.
- Excellent communication and brand messaging skills.
- Able to distill complex ideas into clear direction.
Salary (Rate): £350 daily
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About the Company A fantastic opportunity to support a fast-growing, full-service creative agency on a freelance basis. The team is collaborative, and passionate about delivering impactful work for an exciting roster of clients. They are now looking for a Freelance Social Media Strategist who can elevate their approach across platforms and deliver clear, insight-led strategy that guides their internal content team.
Description As the Freelance Social Media Strategist, you will be responsible for developing high-level, platform-specific social media strategies for the agency’s clients. This is a role suited to someone who thinks big-picture, understands consumer behaviour across platforms, and can articulate strategic direction clearly and confidently.
Day to Day Responsibilities
- Develop social media strategies tailored to each client’s objectives, audiences and channels.
- Provide clear strategic frameworks, content pillars, customer journeys and channel recommendations.
- Use analytics, insights and platform behaviours to inform your strategic decisions.
- Identify opportunities for growth, experimentation and optimisation across social platforms.
- Present strategy documentation and rationale to the internal team, and occasionally to clients when required.
Experience To be considered, you should have:
- Strong strategic understanding of social platforms, consumer behaviour, algorithms and emerging trends.
- Solid experience crafting social media strategies for big brands (agency background ideal).
- Confidence using analytics tools to interpret data and turn insights into actionable recommendations.
- Experience with paid social is highly advantageous.
- Excellent communication and brand messaging skills.
- Able to distil complex ideas into clear direction.
Remuneration £200-350 per day , depending on experience. Freelance/contract role with ongoing project work.