Freelance Social Media Manager
Posted 5 days ago by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: This role is centered on enhancing a luxury fashion brand's online presence and boosting e-commerce sales through social media, particularly Instagram. The specialist will develop and implement strategies to increase brand awareness and convert followers into customers, requiring expertise in social commerce and content creation. The ideal candidate should possess creativity, analytical skills, and a successful track record in the fashion or retail sector.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy tailored to luxury fashion e-commerce
- Create, curate, and schedule engaging content for Instagram and other relevant platforms
- Optimize product listings and visibility on Instagram Shop and, if applicable, TikTok Shop or Shopify
- Plan and manage paid advertising campaigns to drive targeted traffic and conversions
- Monitor analytics and report on key performance indicators, adjusting strategies as needed
- Engage with followers, respond to inquiries, and foster a vibrant online community
- Collaborate with internal teams to align social media efforts with broader marketing objectives
Key Skills:
- Demonstrated experience managing social media for e-commerce brands, preferably in the fashion or luxury sector
- Proficiency with Instagram Shop, TikTok Shop, and/or Shopify
- Strong content creation skills, including copywriting and visual storytelling
- Experience running and optimizing paid social media campaigns
- Analytical mindset with the ability to interpret data and adjust strategies accordingly
- Excellent communication and community management skills
- Ability to work independently and deliver results within tight deadlines
- Portfolio or examples of past work and measurable outcomes
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
This role focuses on elevating a luxury fashion brand’s online presence and driving e-commerce sales through Instagram and other social media platforms. The specialist will be responsible for developing and executing strategies to increase brand awareness, engage target audiences, and convert followers into customers. The position requires a strong understanding of social commerce, content creation, and paid advertising, with a particular emphasis on Instagram Shop and related e-commerce integrations. The ideal candidate will bring creativity, analytical skills, and a proven track record of delivering measurable results in the fashion or retail sector.
Deliverables
- Develop and implement a comprehensive social media strategy tailored to luxury fashion e-commerce
- Create, curate, and schedule engaging content for Instagram and other relevant platforms
- Optimize product listings and visibility on Instagram Shop and, if applicable, TikTok Shop or Shopify
- Plan and manage paid advertising campaigns to drive targeted traffic and conversions
- Monitor analytics and report on key performance indicators, adjusting strategies as needed
- Engage with followers, respond to inquiries, and foster a vibrant online community
- Collaborate with internal teams to align social media efforts with broader marketing objectives
Requirements
- Demonstrated experience managing social media for e-commerce brands, preferably in the fashion or luxury sector
- Proficiency with Instagram Shop, TikTok Shop, and/or Shopify
- Strong content creation skills, including copywriting and visual storytelling
- Experience running and optimizing paid social media campaigns
- Analytical mindset with the ability to interpret data and adjust strategies accordingly
- Excellent communication and community management skills
- Ability to work independently and deliver results within tight deadlines
- Portfolio or examples of past work and measurable outcomes
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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