Freelance social media manager

Freelance social media manager

Posted 7 days ago by Social Spark

Negotiable
Undetermined
Undetermined
London Area, United Kingdom

Summary: The Freelance Social Media Manager at Social Spark is a leadership role designed for experienced freelancers who will manage client relationships and develop strategic social media initiatives. This position involves overseeing multiple client accounts, guiding social strategies, and collaborating with a team of content creators. The role emphasizes client acquisition, creative direction, and performance optimization, allowing for flexible workload management. Candidates should have a strong background in social media management and brand strategy, with the ability to lead and delegate effectively.

Key Responsibilities:

  • Act as the main point of contact for assigned clients
  • Lead onboarding, brand discovery, and audience research
  • Develop social media strategy aligned with business goals
  • Set and maintain brand voice and visual direction
  • Deliver monthly performance reviews and optimization plans
  • Delegate production to internal/freelance content creators, photographers, and editors
  • Create or approve content calendars, captions, and visual guidelines
  • Collaborate with the marketing consultant to align campaigns across platforms
  • Ensure timely delivery of high-quality content that performs
  • Bring in your own leads if desired and support inbound lead consultations
  • Identify growth opportunities for upsells or cross-platform strategies

Key Skills:

  • 2+ years managing social media accounts in a freelance or agency setting
  • Experience in brand strategy, audience research, and content planning
  • Strong copywriting and communication skills
  • Comfortable managing clients and giving creative feedback to a team
  • Knowledge of platform best practices (Instagram, TikTok, LinkedIn, etc.)
  • Based in the UK or available during UK business hours
  • Ambitious, organised, and collaborative by nature

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

About Social Spark

Social Spark is a creative marketing consultancy built for the social-first era. We help ambitious brands grow through bold content, strategic storytelling, and data-informed marketing. As we scale, we’re assembling a select team of freelance Social Media Managers to lead client accounts, grow their own income, and build influence—without doing it all alone. This is not a junior execution role. It’s a leadership position for experienced social media freelancers who want to manage client relationships, set the strategic vision, and delegate day-to-day content creation to trusted professionals.

About the Role

As a Freelance Social Media Manager (Associate), you’ll take full ownership of multiple client accounts, guiding their social strategy from brief to execution. You’ll be responsible for client acquisition, research, planning, reporting, and creative direction, acting as the lead point of contact for your clients. You won’t have to shoot, edit, or design everything yourself—our internal team of content creators, videographers, and editors will bring your vision to life. Your role is to lead with strategy, manage the relationship, and ensure excellence.

Key Responsibilities

  • Client Strategy & Management
  • Act as the main point of contact for your assigned clients
  • Lead onboarding, brand discovery, and audience research
  • Develop social media strategy aligned with business goals
  • Set and maintain brand voice and visual direction (with consultant support)
  • Deliver monthly performance reviews and optimisation plans
  • Creative Direction & Team Coordination
  • Delegate production to internal/freelance content creators, photographers, and editors
  • Create or approve content calendars, captions, and visual guidelines
  • Collaborate with the marketing consultant to align campaigns across platforms
  • Ensure timely delivery of high-quality content that performs
  • Client Acquisition & Growth
  • Bring in your own leads if desired (bonus commission offered)
  • Support inbound lead consultations when assigned
  • Identify growth opportunities for upsells or cross-platform strategies

Pay Structure & Earning Potential

You’ll be paid per client account, typically ranging from £300 to £1,000+ per month, depending on platform scope and services delivered. Option to earn bonus commission on clients you bring in directly (10% of initial invoice). Workload can scale based on your capacity—take on 1 client or 5+ as desired. You invoice monthly and work under a freelance contract with full flexibility.

Why This Is Better Than Freelancing Alone

Freelancing independently often means doing everything yourself—sales, strategy, captions, design, editing, reporting. That leads to burnout, limited income, and creative stagnation. With Social Spark, you get:

  • A trusted professional network to support execution, so you can focus on what you do best
  • A credible brand behind your name that attracts better clients, faster
  • Pre-vetted creatives (photographers, editors, designers) to handle the content for you
  • Higher-quality projects that pay well and respect your expertise
  • Opportunities to scale your income without increasing your hours
  • The freedom of freelance, with the resources of an agency

Who This Is For

  • 2+ years managing social media accounts in a freelance or agency setting
  • Experience in brand strategy, audience research, and content planning
  • Strong copywriting and communication skills
  • Comfortable managing clients and giving creative feedback to a team
  • Knowledge of platform best practices (Instagram, TikTok, LinkedIn, etc.)
  • Based in the UK or available during UK business hours
  • Ambitious, organised, and collaborative by nature

How to Apply

Please submit the following:

  • Your CV or LinkedIn profile
  • A short cover note outlining why you’re a great fit for this role
  • Links to accounts you’ve managed or a portfolio of your work
  • A note on your availability and preferred monthly client load

We are onboarding associate managers on a rolling basis, with priority given to candidates ready to begin within 2–4 weeks.