Freelance Programmatic Account Manager
Posted Today by KINESSO UK&I
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Freelance Programmatic Account Manager at KINESSO will support the Client Services team in managing programmatic campaigns for Mediahub clients across EMEA markets. This role involves acting as a key point of contact for clients, ensuring adherence to internal processes, and optimizing campaign performance through data analysis and collaboration with various teams. The position requires in-office attendance twice a week and focuses on delivering actionable insights and strategies to enhance client outcomes.
Key Responsibilities:
- Operate as key client point of contact for day-to-day client service and account management.
- Follow and enforce internal processes and SLAs, collaborating with Agency planning teams.
- Combine media market knowledge, data analysis, and client feedback to optimize campaigns.
- Provide insights on Demand Side Platforms to improve campaign effectiveness.
- Develop in-depth knowledge of the digital media industry and media market dynamics.
- Design media and audience strategies to maximize economic outcomes within campaign limits.
- Ensure ops team manages all tactical media plan requirements in DSP consoles.
- Assist in delivering reports to track, measure, and analyze campaign activities.
- Liaise with clients and agency teams on campaign performance and reporting.
Key Skills:
- Experience in digital media account management with blue chip advertising clients.
- Excellent verbal and written communication skills in a client-facing environment.
- Strong quantitative and analytical skills with data interpretation abilities.
- Fundamental knowledge of ad targeting methodologies and digital advertising.
- Understanding of ad networks, ad exchanges, DSPs, and auction marketplaces.
- Experience with statistics and related analysis methodologies.
- Proficient in MS Office, including Excel pivot tables and chart making.
- Ability to work in a fast-paced environment and handle multiple projects.
- Collaborative team player with a self-starter attitude.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
About Us KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across Kinesso clients. This role will specifically focus on Mediahub clients across EMEA markets. This role requires office attendance 2 times a week.
KEY TASKS AND RESPONSIBILITIES
- Operate as key client (internal and external) point of contact for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
- Follow and enforce our internal processes and SLAs, collaborating with Agency planning teams to ensure that processes are followed and client expectations are managed.
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
- Operate as an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics
- Develop relationship with campaign engineering team
- Deliver insight into delivery and performance implications of campaign constraints
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles, running weekly performance and pacing meetings to investigate campaign delivery.
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
- Liaise with clients and agency teams on campaign performance and reporting
Desired Skills & Experience
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Fundamental knowledge of ad targeting methodologies
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Experience with statistics and related analysis methodologies
- Ability to investigate, analyze & solve problems, and clearly communicate results
- MS Office fluency, including Excel pivot tables & chart making.
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Eagerness to get hands-on to figure out how things work
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Ability to work collaboratively as part of a cross-functional team