Summary: The role of Freelance PPC Specialist involves managing and optimizing paid media campaigns across various platforms, with a focus on data-driven performance. The position requires collaboration with creative and strategy teams to develop comprehensive campaigns and the ability to adapt to platform changes. This freelance opportunity may lead to a full-time role for the right candidate. Ideal for individuals who thrive in a dynamic environment and possess strong communication skills.

Key Responsibilities:

• Managing and optimizing paid media campaigns (Google Ads, Meta, etc.)
• Diving into data to drive performance and hit KPIs
• Collaborating with creative and strategy teams to build out full-funnel campaigns
• Reporting on performance and making actionable recommendations
• Staying ahead of platform changes and best practices
• Running A/B tests to continuously improve results

Key Skills:

• Solid experience managing PPC campaigns for brands or agencies
• Proficient in Google Ads and familiar with other key platforms (Meta, TikTok, etc.)
• Comfortable with analytics tools (Google Analytics, etc.)
• Great communicator—confident sharing ideas, wins, and learnings with both the team and clients
• A proactive mindset—able to work independently and take ownership
• Bonus: Google Ads certification and experience with SEO/other channels

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing