Freelance Performance Marketing Director

About Bravada
Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach. We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.

About the Job
This role is suited to an ambitious paid marketing specialist with significant agency experience ready to advise and contribute to the growth of a talented team. Advanced paid advertising execution skills, Marketing Strategy, and Senior client facing experience is paramount for success in this role. You’ll work closely with the founder and team to challenge and audit our status quo processes, build paid marketing strategies and execute client projects to drive growth. On a day-to-day basis you'll be auditing, creating and optimising performance marketing campaigns across Meta, Google and TikTok as well as building digital marketing strategies. You’ll also use your management and client service skills to help contribute to client meetings and mentor the team. This role will begin with 2 days a week, and can be fully remote or hybrid. The interview process will involve performing an audit of one of our Google and Meta accounts.

• Key Responsibilities
• Performance Marketing Strategy
• Direct and interrogate our digital marketing approach
• Google Ads Execution & Strategy
• Advanced Search keyword planning and campaign builds focused on sales and conversions
• Implement Performance Max, YouTube and Discovery ads
• Optimisations (Bid/ keyword/ tests) and Audit experience
• Meta Ads Execution & Strategy
• Advanced execution of Meta ads across a variety of account structures and funnel methods
• Carry out Audits, optimisations and creative analysis
• Senior Stakeholder Management & Team Mentorship
• Contribute to senior client relationships and become a trusted expert
• Help account team manage meetings, provide insights and advise on challenging questions
• Mentor members of Bravada team on best practice and strategy
• Digital Marketing & E-commerce strategy
• Build and present on-brand, clear and well formatted presentations e.g. Monthly reports, Strategy docs, One pagers, QBRs, media plans
• Support with new business pitches
• Data Analysis & Audits
• Digest complex datasets to shape media plans, budget planning and strategy
• Use Analytics (GA4) to Spot trends, create bespoke reports and carry out audits
• Create informative and insightful reports and research through data analysis (Looker Studio, Meta/ Google)
• Work with multi-touch attribution software such as Triple Whale

Experience & Knowledge
8+ years of marketing agency/ e-commerce experience
Advanced understanding of the digital landscape including e-commerce strategy, brand strategy, social media, and customer behaviour
Passion for paid advertising up-to-date knowledge on the latest trends and products in the industry
Team Management and mentoring experience
Senior Stakeholder management experience and Account Management
In-depth knowledge of performance marketing execution with a focus on Google Ads and Meta Ads
Advanced expertise in different Meta account structure methods, funnels and optimisations
Advanced proficiency in Google Search, and Performance Max strategy (e.g. testing broad vs. phrase match, and bid tests)
Feed optimisation knowledge - Google Merchant Centre, Meta Commerce Manager and Feed Managers
Advanced understanding of attribution models, marketing technology and ad tracking
Experience with Multi Touch Attribution or Marketing Mix Modelling software
Advanced Executional and strategic expertise in one of TikTok, Snapchat, Pinterest or programmatic
Experience working with e-commerce businesses at a range of sizes and budget levels - from £5-15k to £40-200k monthly
Analytics and Data Analysis Experience - Looker Studio, GA4, Shopify data analysis experience
Tracking and Pixel setup e.g. enhanced ecommerce tracking, CAPI and GTM
Shopify and Shopify Plus - setting up stores, and tracking - Website best practice and CRO - conversion rate optimisation and merchandising knowledge

Who You Are
Curious with an obsession with learning - you independently develop your skills, want to learn and bring new ideas to the team regularly
Direct, confident, open, not afraid to ask questions and confident sharing your opinion
Upfront, honest, able to admit your own mistakes and handle feedback
A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
A solution seeker that can creatively overcome challenges as well as pick the right battles
Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
Ability to quickly build rapport and trust with people and high emotional intelligence
Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed

Why Work with Us?
Our flexible, start-up autonomous work environment will allow you to develop your marketing and entrepreneurial skills. You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We‘ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.

Our Values
Results Focus - Full Accountability, we focus on outputs, results and KPIs, not time spent.
Transparency - We are upfront and honest with everything we do, we communicate the wins and losses.
Learning & Collaboration - We focus on training to give you the tools to understand our approach and challenge it.
Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
Authenticity - Have fun, be yourself - be an individual and collaborate.
Flexibility - Everyone is different, our ways of working are bespoke from our reports to our day to day work.

Compensation
Day Rate: £350 - £450