Freelance Organic Facebook Social Media Manager
Posted 6 days ago by Just Peachy Media
Negotiable
Undetermined
Hybrid
United Kingdom
Summary: The Freelance Organic Facebook Social Media Manager will oversee the Facebook presence for the Optical Illusions Museum on Oxford Street, focusing on strategic content creation and community engagement. This role requires a proactive individual with expertise in Facebook to enhance audience reach and foster a vibrant online community. The position involves collaboration with the Just Peachy team to manage and optimize Facebook activities effectively. The contract is for a minimum of four months, with flexible part-time hours expected.
Key Responsibilities:
- Content Strategy & Planning
- Curate and maintain a content calendar (minimum 4 posts per week)
- Plan a mix of content captured by our team, museum staff (or yourself on-site)
- Optimise content for Facebook - understanding what drives reach, shares, and saves on the platform
- Align with museum themes, campaigns, and key events
- Write captivating, platform-optimised captions tailored for Facebook audiences
- Source or capture supporting visuals and short clips that fit the museum’s tone: playful, curious, family-friendly
- Adapt messaging for different post types
- Community Building & Engagement
- Engage daily with the audience: reply to comments, encourage conversation, and foster a sense of community
- Respond promptly and appropriately to DMs and inquiries
- Know where to “show up”: in groups, comment threads, and local digital spaces where London families spend time
- Build authentic relationships that drive visitation and word-of-mouth
- Performance & Reporting: provide monthly reports to Just Peachy summarising performance insights, growth, engagement trends, and recommendations
- Track and measure engagement, reach, and sentiment and adapt strategies accordingly
Key Skills:
- Proven experience managing Facebook pages for brands or cultural attractions
- Knowledge of algorithm-friendly post formats and engagement best practices for Facebook in 2025
- Understanding of London family audiences and storytelling techniques
- Confidence in writing engaging, warm, and witty copy
- Organised, reliable, and comfortable managing your own calendar and deliverables
- Ability to work independently while collaborating smoothly with the team
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Freelance Organic Facebook Social Media Manager
Client: Optical Illusions Museum, Oxford Street (via Just Peachy)
Contract: Minimum 4 months (freelance)
Start Date: Immediate
About the Role
We’re looking for a strategic, creative, and proactive Facebook Social Media Manager to take the reins of the Facebook presence for a mind-bending optical illusions museum based on Oxford Street. This is a role for someone who specialises in Facebook and knows how to make content perform, reach the right audiences, and build a genuine community around curiosity, creativity, and family-friendly fun. You’ll work closely with the Just Peachy team (we remain the main point of contact for the client) to plan, optimise, and manage all Facebook activity.
Key Responsibilities
- Content Strategy & Planning
- Curate and maintain a content calendar (minimum 4 posts per week)
- Plan a mix of content captured by our team, museum staff (or yourself on-site)
- Optimise content for Facebook - understanding what drives reach, shares, and saves on the platform
- Align with museum themes, campaigns, and key events
- Write captivating, platform-optimised captions tailored for Facebook audiences
- Source or capture supporting visuals and short clips that fit the museum’s tone: playful, curious, family-friendly
- Adapt messaging for different post types
- Community Building & Engagement
- Engage daily with the audience: reply to comments, encourage conversation, and foster a sense of community
- Respond promptly and appropriately to DMs and inquiries
- Know where to “show up”: in groups, comment threads, and local digital spaces where London families spend time
- Build authentic relationships that drive visitation and word-of-mouth
- Performance & Reporting: provide monthly reports to Just Peachy summarising performance insights, growth, engagement trends, and recommendations
- Track and measure engagement, reach, and sentiment and adapt strategies accordingly
You’ll Succeed in This Role If You…
- Have proven experience managing Facebook pages for brands or cultural attractions
- Know what works on Facebook in 2025: algorithm-friendly post formats and engagement best practices
- Understand London family audiences and how to connect with them through storytelling and community
- Are confident writing engaging, warm, and witty copy
- Are organised, reliable, and comfortable managing your own calendar and deliverables
- Can work independently while collaborating smoothly with our team
The Details
Contract length: Minimum 4 months
Hours: Part-time/flexible (expected ~4 posts per week + daily engagement)
Reporting: Directly to Just Peachy, who remain the client’s main contact
Location: Hybrid (remote with occasional on-site presence in Oxford Street)
How to Apply
Send us: Examples of Facebook pages or campaigns you’ve managed Your availability and day rate