Freelance Digital Marketing – London
Posted 3 days ago by Twine
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: This role involves leading a high-impact marketing campaign for a new in-store payment and rewards app aimed at independent shops in London, specifically targeting the Tooting and Hackney/Dalston areas. The candidate will develop innovative strategies and creative concepts to ensure rapid market penetration and user engagement. Collaboration with the internal team is essential to deliver comprehensive campaign strategies and execution guides. The ideal candidate should possess a strong understanding of the local market and digital marketing tactics.
Key Responsibilities:
- Develop comprehensive campaign strategy for hyper-local market penetration in Tooting and Hackney/Dalston.
- Create execution guides for digital channels, including Instagram, TikTok, and Google.
- Design community engagement playbooks and outreach frameworks.
- Formulate strategic messaging frameworks for push notifications, email, and social media.
- Generate creative concepts and visual outlines for user-generated content (UGC) and digital assets.
- Produce content guides to facilitate rapid asset production by the internal team.
Key Skills:
- Proven experience in digital marketing strategy, particularly for app launches or local market campaigns.
- Strong knowledge of the London market, focusing on independent retail and community engagement.
- Ability to create actionable marketing blueprints and content guides.
- Expertise in developing UGC-style strategies and creative concepts for digital channels.
- Familiarity with Instagram, TikTok, Google, and other relevant digital platforms.
- Excellent communication and documentation skills.
- Ability to deliver high-quality work within tight deadlines.
- London-based and available for in-person research or collaboration as needed.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
This role is focused on driving a high-impact, hyper-local marketing campaign for the launch of a new in-store payment and rewards app targeting independent shops in London. The primary objective is to achieve rapid market penetration in the Tooting and Hackney/Dalston areas through innovative, digital-first strategies and creative concepts. The ideal candidate is a London-based freelancer with a deep understanding of the local scene, capable of developing actionable strategy blueprints, content guides, and user-generated content (UGC) visual outlines to support early user engagement. You will collaborate closely with the internal team, providing detailed campaign strategies and creative direction to ensure a successful launch.
Deliverables
- Comprehensive campaign strategy tailored for hyper-local market penetration in Tooting and Hackney/Dalston
- Execution guides for digital channels, including Instagram, TikTok, and Google
- Local community engagement playbooks and outreach frameworks
- Strategic messaging frameworks for push notifications, email, and social media
- Creative concepts and visual outlines for UGC and digital assets
- Content guides to support rapid asset production by the internal team
Requirements
- Proven experience in digital marketing strategy, ideally for app launches or local market campaigns
- Strong knowledge of the London market, with a focus on independent retail and community engagement
- Demonstrated ability to create actionable marketing blueprints and content guides
- Expertise in developing UGC-style strategies and creative concepts for digital channels
- Familiarity with Instagram, TikTok, Google, and other relevant digital platforms
- Excellent communication and documentation skills
- Ability to deliver high-quality work within tight deadlines
- London-based and available for in-person research or collaboration as needed
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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