Freelance Digital Marketing & Engagement Specialist

Freelance Digital Marketing & Engagement Specialist

Posted 2 days ago by 1763515353

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Negotiable
Undetermined
Hybrid
United Kingdom
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Blogs Canva (Software) Content Creation Content Management Systems Creativity Digital Content Digital Marketing Email Marketing Google Analytics HubSpot CRM Management Marketing Strategies Market Trend Media Management Newsletters Project Management Scheduling Search Engine Optimisation Social Media Social Media Management Video Editing

Summary: The role of Freelance Digital Marketing & Engagement Specialist involves managing digital content and social media for a trade show and events business. The position requires creativity and versatility to support various marketing and sales initiatives on a project or retainer basis. The specialist will engage in content creation, social media management, and partner engagement, making a significant impact across multiple areas. This is a flexible freelance opportunity that allows for independent project management.

Key Responsibilities:

  • Content Creation: Write blogs, newsletter articles, website copy, and social posts. Produce short-form videos (Reels/interviews).
  • Social Media Management: Grow and manage LinkedIn and other social channels. Schedule posts, engage with followers, and track analytics.
  • Graphics & Design: Create visuals using Canva or similar for digital campaigns and social content.
  • Sales Emails & Campaigns: Plan, write, and execute email campaigns to generate leads and nurture prospects. Track performance and optimise.
  • Competitor & Market Analysis: Monitor competitors, trade shows, and industry trends to inform marketing strategy.
  • Partner Engagement: Build relationships and collaborate with partners to support joint initiatives.
  • Customer Support: Provide ad-hoc support for exhibitors, visitors, or partners as required.
  • Reporting: Measure and report on content, campaign performance, social engagement, and lead generation.

Key Skills:

  • 2+ years experience in digital marketing, content creation, or events marketing.
  • Excellent content writing skills (blogs, newsletters, social media).
  • Proficient in Canva and basic video editing (short-form content).
  • Experience running LinkedIn campaigns, email campaigns, and inbound lead generation.
  • Strong communication and customer service skills.
  • Self-motivated, able to manage multiple projects and deadlines independently.
  • Desirable: Familiarity with CMS platforms (WordPress, HubSpot).
  • Knowledge of SEO, Google Analytics, or email marketing tools.
  • Experience in tech, drones, or trade shows/events is a plus.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Location: Remote / Bristol (hybrid optional)

Contract Type: Freelance / Contractor

Role Summary: We are looking for a creative, versatile freelance Digital Marketing & Engagement Specialist to support our growing trade show and events business. You’ll manage digital content, social media, short-form videos, sales campaigns, newsletters, and partner engagement — all on a project/retainer basis. This is a flexible freelance role where you’ll have the opportunity to make a big impact across multiple areas of marketing and sales.

Key Responsibilities:

  • Content Creation: Write blogs, newsletter articles, website copy, and social posts. Produce short-form videos (Reels/interviews).
  • Social Media Management: Grow and manage LinkedIn and other social channels. Schedule posts, engage with followers, and track analytics.
  • Graphics & Design: Create visuals using Canva or similar for digital campaigns and social content.
  • Sales Emails & Campaigns: Plan, write, and execute email campaigns to generate leads and nurture prospects. Track performance and optimise.
  • Competitor & Market Analysis: Monitor competitors, trade shows, and industry trends to inform marketing strategy.
  • Partner Engagement: Build relationships and collaborate with partners to support joint initiatives.
  • Customer Support: Provide ad-hoc support for exhibitors, visitors, or partners as required.
  • Reporting: Measure and report on content, campaign performance, social engagement, and lead generation.

Essential Skills & Experience:

  • 2+ years experience in digital marketing, content creation, or events marketing.
  • Excellent content writing skills (blogs, newsletters, social media).
  • Proficient in Canva and basic video editing (short-form content).
  • Experience running LinkedIn campaigns, email campaigns, and inbound lead generation.
  • Strong communication and customer service skills.
  • Self-motivated, able to manage multiple projects and deadlines independently.

Desirable:

  • Familiarity with CMS platforms (WordPress, HubSpot).
  • Knowledge of SEO, Google Analytics, or email marketing tools.
  • Experience in tech, drones, or trade shows/events is a plus.
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