Summary: The Senior CRM Analyst role within the VML Data team focuses on analyzing customer data to enhance marketing performance and deliver insights that align with client objectives. The position requires leadership in analysis projects, effective communication with clients, and collaboration with various teams to foster a data-informed decision-making culture. The role is technical in nature, emphasizing the handling of large datasets and the application of advanced analytical techniques. The candidate will also mentor junior team members and contribute to the overall development of the analytics team.

Key Responsibilities:

• Design, manage, and deliver end-to-end analyses to improve customer experience in marketing.
• Deliver measurement and effectiveness projects, including dashboard reporting and evaluations.
• Lead customer projects utilizing statistical techniques for segmentation and modeling.
• Apply relevant methodologies for measurement and evaluation, recommending improvements.
• Develop written and verbal reports and presentations with marketing strategy recommendations.
• Manage and resolve data quality and consistency issues.
• Act as a trusted advisor to clients on data and analytical methodologies.
• Present findings to clients and participate in client meetings.
• Collaborate with strategy and account teams to integrate data work into agency deliverables.
• Provide leadership and expertise to junior team members, fostering a learning culture.

Key Skills:

• 3+ years of experience as an analyst in marketing or a related field.
• Proficiency in coding languages for analysis, preferably Python and SQL.
• Experience with platforms such as Salesforce.
• Ability to develop wireframes and create dashboards.
• High-level skills in Microsoft Word, Excel, and PowerPoint.
• Attention to detail and commitment to accuracy.
• Ability to manage workload autonomously in an agency environment.
• Strong numeracy and analytical skills related to performance analysis.
• Experience with reporting dashboard design and automation using tools like PowerBI, Tableau, and Looker Studio.
• Knowledge of advanced data analysis techniques, including customer segmentation and predictive modeling.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: Senior

Industry: IT