Freelance Copywriter
Posted Today by Switch
£420 Per day
Outside
Hybrid
London Area, United Kingdom
Summary: The role of Midweight Copywriter at Switch Creative involves crafting compelling copy for a prominent car rental brand, focusing on both short-form and long-form content across various platforms. The position requires collaboration with designers and the Creative Director to develop integrated creative concepts while adapting tone for diverse international audiences. Candidates should possess 2-5 years of copywriting experience and a strong portfolio showcasing their versatility and creativity. This is a full-time contract position with a hybrid working arrangement based in Egham, Surrey.
Key Responsibilities:
- Write short-form and long-form copy across display advertising, video scripts, websites, brochures, and billboard campaigns.
- Interpret and apply differing tones of voice for a portfolio of international brands.
- Produce persuasive, audience-specific content for both B2C and B2B audiences.
- Collaborate with designers and the Creative Director to develop integrated creative concepts.
- Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines.
- Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset.
- Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission.
- Stay up to date with industry trends, audience behaviour, and competitive messaging.
Key Skills:
- 2–5 years of professional copywriting experience, ideally within a creative agency or in-house marketing team.
- Demonstrated versatility across short-form and long-form copy formats.
- Experience adapting tone of voice across multiple brands or product lines.
- Strong understanding of writing for social media, video, digital, and print channels.
- Ability to write persuasively for both consumer and business audiences.
- Excellent grammar and editing skills with a meticulous eye for detail.
- A portfolio demonstrating range, creativity, and commercial copywriting ability.
Salary (Rate): £420 daily
City: Egham
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: Mid-Level
Industry: Marketing
AT A GLANCE Duration: Start ASAP - July 31st, 2026 Engagement: Full-time contract - Outside IR35 Location Hybrid - Egham, Surrey (Tue & Thu on-site) Day rate £350-£420 / day (dependent on experience) Hours: 8:30am - 5:00pm Experience: 2-5 years Reports: to Creative Director
OVERVIEW At Switch Creative, we’re looking for a Midweight Copywriter to work directly with one of the most recognisable names in car rental. This isn't a traditional agency brief, it's a chance to get under the skin of a global brand, shaping the words that reach millions of customers across campaigns, channels and countries. You're a writer who thrives on variety. One morning, you're nailing a six-word headline, the next you're crafting a 200-word brochure page that actually makes people want to read it. You know how to shift tone without losing your instinct, and you understand that great copy isn't just well-written, it works. You'll collaborate closely with designers, adapt your voice across a range of international brand identities, and report directly into the Creative Director. Your ideas won't disappear into a briefing document. They’ll see the light of day.
KEY RESPONSIBILITIES Write short-form and long-form copy across: display advertising, video scripts, websites, brochures and billboard campaigns. Interpret and apply differing tones of voice for a portfolio of international brands. Produce persuasive, audience-specific content for both B2C and B2B audiences. Collaborate with designers and the Creative Director to develop integrated creative concepts. Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines. Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset. Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission. Stay up to date with industry trends, audience behaviour and competitive messaging.
SKILLS & EXPERIENCE REQUIRED 2–5 years of professional copywriting experience, ideally within a creative agency or in-house marketing team. Demonstrated versatility across short-form and long-form copy formats. Experience adapting tone of voice across multiple brands or product lines. Strong understanding of writing for social media, video, digital and print channels. Ability to write persuasively for both consumer and business audiences. Excellent grammar and editing skills with a meticulous eye for detail. A portfolio demonstrating range, creativity and commercial copywriting ability.
DESIRABLE SKILLS Experience writing for international markets or global brands. Experience working alongside designers in an integrated creative team. Familiarity with SEO principles and writing for organic search.
ABOUT US Switch Creative is a UK creative agency built around one idea: creativity should earn its place on the revenue line. We work with organisations selling complex, high-consideration products and services, connecting brand, demand and sales into one performance system that drives real commercial growth.