Freelance B2B Campaign Specialist
Posted Today by Craft
£375 Per day
Undetermined
Hybrid
London Area, United Kingdom
Summary: The role of Freelance B2B Campaign Specialist involves supporting a London-based client in preparing a competitive pitch for a global tech account. The specialist will contribute to the campaign strategy at an architectural level, focusing on enterprise and technology credentials. The position offers a hybrid working model with potential for longer-term engagement. The ideal candidate will have a strong portfolio in B2B campaigns, particularly within technology sectors.
Key Responsibilities:
- Support the pitch team in developing an enterprise B2B campaign framework.
- Contribute to campaign architecture, funnel design, and channel strategy.
- Establish message hierarchy and sales enablement structure.
- Measure and assess campaign effectiveness.
- Engage with diverse enterprise buying groups and understand long B2B sales cycles.
- Collaborate strategically within a fast-moving pitch environment.
Key Skills:
- Proven experience in developing enterprise B2B campaigns.
- Strong understanding of complex enterprise buying groups.
- Experience at a campaign strategy or consultancy level.
- Ability to simplify complex technical propositions for senior audiences.
- Strong portfolio of work in the B2B space.
- Confident collaborator in a fast-paced environment.
Salary (Rate): £375 daily
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
The Booking One of our London-based clients is preparing a competitive pitch for a global tech account, and so they're looking for a Freelance B2B Campaign Specialist to support them on this pitch on the 30th of January, helping with strong enterprise and technology credentials to help shape the campaign strategy at an architectural level. The platform speaks to diverse enterprise buying groups, including:
- Senior technology and governance decision-makers (CIO, CTO, IT leadership)
- Technical practitioners involved in delivery and implementation (engineering, DevOps, QA)
We're looking to get someone started ASAP on a hybrid working model, with the intention, pitch-dependent, for this to turn into a longer-term engagement.
What’s On Offer?
- £325 - £375 per day
- Hybrid working
- Potential for longer-term or permanent opportunities
- Global tech brand pitch project
- ASAP start
What We’re Looking For
We want to speak to London-based digital campaign experts who have a strong portfolio of work in the B2B space. You'll act as a strategic partner within the pitch team, bringing consultancy-level thinking to the development of an enterprise B2B campaign framework. Your core responsibilities will be across campaign architecture and logic, funnel design and channel strategy, message hierarchy, sales enablement structure, measurement and effectiveness, so we're looking for proven experience developing enterprise B2B campaigns, ideally within technology, software, AI, or digital transformation sectors. You'll be able to talk to us about your strong understanding of complex enterprise buying groups and long B2B sales cycles, experience working at a campaign strategy or consultancy level, not limited to individual tactics or executions, and your ability to simplify and structure complex technical propositions for senior business and technical audiences. This is not a creative execution or asset-production role, so what we're after is a confident collaborator who can contribute strategically within a fast-moving pitch environment.
- A more diverse team is a more creative team It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.