Founding Growth & Marketing Lead (Equity Based)
Posted Today by STREET
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: The role of Founding Growth & Marketing Lead involves spearheading user acquisition and brand awareness for a new on-demand marketplace app that connects retailers with local customers. The candidate will develop and execute a comprehensive growth strategy across various channels, managing the entire user funnel from awareness to retention. This position offers the opportunity to join as a founding team member with equity stakes in the venture. Ideal candidates will have a passion for growth marketing and a track record in building brands from the ground up.
Key Responsibilities:
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
- Build and scale acquisition funnels focusing on CAC, LTV, ROAS, and retention.
- Launch referral and ambassador programs to drive organic growth.
- Run geo-targeted experiments to test and scale city-level acquisition.
- Develop and execute creative campaigns (digital + IRL) to enhance brand visibility.
- Partner with influencers, content creators, and local media to build brand credibility.
- Create compelling messaging and positioning tailored to local audiences.
- Own social media presence and collaborate with creators/designers for engaging content.
- Analyze growth metrics, user behavior, and market feedback to inform strategy.
- Work closely with product and design to optimize onboarding, UX, and engagement flows.
- Test, iterate, and scale successful strategies while discontinuing ineffective ones.
Key Skills:
- Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
- Experience in PR, influencer management, or events in the fashion/retail ecosystem.
- Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
- Experience with brand building, influencer partnerships, and community marketing.
- A scrappy, creative, test-and-learn mindset with the ability to work with limited budgets.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We’re building the future of retail with a cutting-edge on-demand marketplace app that connects retailers with local customers in real time. Our platform enables users to shop from nearby retailers and receive items at their doorstep instantly. We’re at the start of our journey and looking for a Growth & Marketing Lead to take the reins on user acquisition and brand awareness. If you're passionate about growth loops, multi-channel campaigns, and building a household name from scratch, this is your chance to join as a founding team member, with meaningful equity upside.
You’ll be responsible for developing and executing a comprehensive growth strategy across digital, local, and community-driven channels. You’ll own the full user funnel—from awareness and acquisition to engagement and retention.
Tasks
- Growth & User Acquisition
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
- Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
- Launch referral and ambassador programs to drive organic growth.
- Run geo-targeted experiments to test and scale city-level acquisition.
- Brand & Awareness
- Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
- Partner with influencers, content creators, and local media to build brand credibility.
- Create compelling messaging and positioning tailored to local audiences.
- Own social media presence and work with creators/designers to build consistent and engaging content.
- Strategy & Optimization
- Analyze growth metrics, user behavior, and market feedback to inform strategy.
- Work closely with product and design to optimize onboarding, UX, and engagement flows.
- Test, iterate, and scale what works, kill what doesn’t, fast.
Requirements
- Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
- Experience in PR, influencer management, or events in the fashion/retail ecosystem
- Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
- Experience with brand building, influencer partnerships, and community marketing.
- A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.
Benefits
- Be a founding team member with direct impact on the company’s success.
- Receive meaningful equity in a high-potential venture.
- Help shape a platform that empowers local businesses and changes how people shop.
- Work with a lean, ambitious team and build something from zero.
Let's rebuild the STREETs together.