Field Marketing Specialist
Posted Today by Stable Events Ltd
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Field Marketing & Partnerships Executive will lead regional marketing activities and establish impactful partnerships to enhance DogFest's reach and engagement. This role requires a proactive marketer with a strong background in event marketing, focused on driving ticket sales through localized campaigns and community connections. The position involves hands-on execution and collaboration with local businesses and influencers to create memorable experiences for dog lovers. Regular travel across the UK is expected to support event activities.
Key Responsibilities:
- Plan and deliver targeted local marketing campaigns to maximise awareness and ticket sales across DogFest regions
- Build relationships with local pet businesses, independent retailers, charities, clubs, and dog communities
- Manage grassroots marketing efforts including flyering, posters, retail partner placement, and visibility initiatives
- Represent DogFest at relevant community events and support with local activations on the ground
- Work with the central team to ensure local stories and campaigns are reflected in digital content, email, and PR
- Identify, approach, and onboard regional and national influencers aligned with DogFest’s brand and values
- Develop and deliver engaging influencer campaigns to support event buzz and ticket sales
- Manage all influencer logistics including gifting, briefing, content scheduling, and guestlist access
- Build strong long-term relationships with key talent and their agents
- Track and report on influencer impact across events
- Research, pitch and secure regional and national contra-marketing partnerships with aligned brands
- Negotiate and fulfil promotional agreements such as newsletter placements, social posts, and mutual content sharing
- Manage partner deliverables, timelines, and track campaign effectiveness
- Maintain an active partner database and contribute to post-event reviews and planning
- Support campaign planning, audience analysis, and reporting to the Head of Marketing
- Monitor competitor activity and help identify regional growth opportunities
Key Skills:
- Minimum 4 years' experience in event marketing, with hands-on campaign delivery, influencer outreach, and local partnership experience
- Demonstrated success in building regional awareness through community marketing and influencer campaigns
- A confident communicator with excellent relationship-building, negotiation, and presentation skills
- Deep understanding of influencer landscape and social media best practices
- Commercially aware and results-driven, with strong planning and tracking skills
- Comfortable representing a consumer-facing brand on-site and in partner meetings
- Thrives in a fast-paced, high-energy, hands-on event environment
- Full UK driving licence and willingness to travel nationally
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job Title: Field Marketing & Partnerships Executive
Location : Hybrid (London-based with regular UK travel to event sites)
Reports to: Head of Marketing
Contract Type: Part-Time
Salary: Competitive, dependent on experience
Company Description
Stable Events Ltd curates exceptional events that inspire, entertain, and foster strong community connections, with a focus on culture, heritage, and innovation. Highlights from the portfolio include DogFest, The Game Fair, The Agria Blenheim Palace International Horse Trials, The Great British Farm-Fest and more, seamlessly blending passion with heritage. Stable Events is dedicated to revitalizing industries by connecting sponsors, exhibitors, and audiences while delivering unforgettable experiences.
About DogFest
DogFest is the UK’s ultimate dog-friendly festival – an immersive, joyful celebration of all things canine. With events across the UK, DogFest brings together thousands of dog lovers for a fun-filled day of activities, expert talks, live shows, shopping, and community connection. Backed by a portfolio of leading pet and lifestyle brands, we’re on a mission to create unforgettable experiences for dogs and their humans.
Role Overview
We’re looking for an experienced and proactive Field Marketing & Partnerships Executive to lead the delivery of regional marketing activity and secure impactful contra-marketing partnerships to grow DogFest’s reach and engagement. This is a hands-on role for a commercially aware marketer with a proven track record in driving ticket sales through localised campaigns and strategic collaborations. You’ll bring energy, initiative, and deep event marketing expertise to the role – building community connections, identifying new partnership opportunities, and ensuring our presence is strong on the ground in every region we visit.
Key Responsibilities
- Field Marketing & Community Engagement
- Plan and deliver targeted local marketing campaigns to maximise awareness and ticket sales across DogFest regions
- Build relationships with local pet businesses, independent retailers, charities, clubs, and dog communities
- Manage grassroots marketing efforts including flyering, posters, retail partner placement, and visibility initiatives
- Represent DogFest at relevant community events and support with local activations on the ground
- Work with the central team to ensure local stories and campaigns are reflected in digital content, email, and PR
- Influencer Strategy & Management
- Identify, approach, and onboard regional and national influencers (micro, macro and pet-based accounts) aligned with DogFest’s brand and values
- Develop and deliver engaging influencer campaigns to support event buzz and ticket sales
- Manage all influencer logistics including gifting, briefing, content scheduling, and guestlist access
- Build strong long-term relationships with key talent and their agents
- Track and report on influencer impact (reach, engagement, UGC, ticket conversions, etc.) across events
- Contra-Marketing Partnerships – Sourcing & Fulfilment
- Research, pitch and secure regional and national contra-marketing partnerships with aligned brands, businesses and communities
- Negotiate and fulfil promotional agreements such as newsletter placements, social posts, in-store promo, and mutual content sharing
- Manage partner deliverables, timelines, and track campaign effectiveness
- Maintain an active partner database and contribute to post-event reviews and planning
- Campaign Operations & Marketing Support
- Support campaign planning, audience analysis, and reporting to the Head of Marketing
- Monitor competitor activity and help identify regional growth opportunities
About You
Minimum 4 years' experience in event marketing, with hands-on campaign delivery, influencer outreach, and local partnership experience
Demonstrated success in building regional awareness through community marketing and influencer campaigns
A confident communicator with excellent relationship-building, negotiation, and presentation skills
Deep understanding of influencer landscape (especially pet, lifestyle and regional creators) and social media best practices
Commercially aware and results-driven, with strong planning and tracking skills
Comfortable representing a consumer-facing brand on-site and in partner meetings
Thrives in a fast-paced, high-energy, hands-on event environment
Full UK driving licence and willingness to travel nationally (weekend work during event season is essential)
Why Join DogFest?
Be part of a fun, fast-growing consumer events brand with a passionate, dog-loving community
Lead meaningful campaigns that deliver real impact and engage thousands of people (and their dogs!)
Work alongside a creative and collaborative team with opportunities to grow, learn and shape new ideas
To Apply: Send your CV and a short cover note outlining your experience and why you’d be a great fit to cat@stableevents.org