Summary: The role of Expert Acquisition Digitale & E-Business involves overseeing digital traffic acquisition and enhancing commercial performance for LCL, a national bank in France. The position focuses on managing paid traffic channels, optimizing conversion rates, and improving user experience through data analysis and strategic initiatives. The expert will work within a collaborative team dedicated to digital transformation and customer satisfaction. This position requires a strong background in digital marketing and e-commerce strategies.

Key Responsibilities:

• Manage paid traffic acquisition through affiliation, SEA, and social ads.
• Analyze performance metrics and optimize conversion rates across digital channels.
• Enhance user experience through UX design and A/B testing strategies.
• Develop and implement SEO strategies, including content management and link building.
• Collaborate with digital business teams to drive revenue growth.

Key Skills:

• Extensive knowledge of traffic acquisition methods (SEA, Social Ads, Affiliation).
• Strong analytical skills and ability to interpret data effectively.
• Familiarity with SEO tools and e-commerce trends.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication and teamwork abilities.

Salary (Rate): undetermined

City: Villejuif

Country: France

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing