Events Development Marketing Officer

Main Duties: The job holder will be responsible for the following areas of activity: Strategic Marketing Development – advise event organisers on the development of targeted marketing plans in partnership with wider Tourism NI teams. Cross-Organisational Collaboration – Act as the key liaison between events and Tourism NI/Tourism Ireland marketing teams to ensure coordinated promotional activities. NI-Wide Event Support – Monitor and support both funded and non-funded events across Northern Ireland, including industry skills development and stakeholder engagement. Content and Digital Marketing – Support event organisers with content creation, online optimisation and consistent brand integration across all marketing materials. Knowledge Sharing and Development – Share best practices, maintaining comprehensive records, and supporting marketing skills development across the organisation. Administrative and Political Engagement – Contribute to emergency planning, political correspondence and Ministerial engagement opportunities Strategic Marketing Development Partner with event organisers and Tourism NI Events Case Officers to review and craft targeted marketing plans aligned with our tourism segments and brand positioning. Identify opportunities to package events with complementary tourism offerings to create richer visitor experiences. Provide expert guidance on audience targeting and messaging strategy to maximise event visibility and attendance. Input to the review, assessment and scoring of Tourism Events funding applications submitted marketing plans. Help establish measurable marketing KPIs and conduct regular performance reviews. Work directly with Event Organisers to realise full marketing and promotion potential of the event including all marketing channels within and outside of Northern Ireland. Cross-Organisational Collaboration Serve as the key conduit between funded events and Tourism NI/Tourism Ireland marketing teams. Engage with the Major Events team on learnings and opportunities for horizon scanning of events to attract to the North. Identify promotional opportunities that align with market needs, experience pillars and Ministerial priorities. Attend and contribute to monthly cross-organisational content meetings and liaise with Case Officers to collate key points and provide feedback to the Events Development team. Work with the corporate communications team on PR initiatives, press releases, quotes, and coordinate photo calls with appropriate Tourism NI representatives. Facilitate streamlined engagement between events and marketing colleagues to ensure coordinated messaging; work with colleagues to identify where events can be included in media and tour operator familiarisation trip programmes. NI-Wide Event Support (Including Non-Funded Events) Monitor events across Northern Ireland, including private commercial events, to identify marketing opportunities and good practice. Engage with Local Authorities to collate event listings and identify opportunities for Tourism NI marketing support. Support industry skills development for event promoters in collaboration with Tourism NI’s Industry Development Team. Monitor and promote wider programmes such as masterclasses and webinars to event organisers. Draft and publish bi-monthly newsletters highlighting events, opportunities, and industry insights. Where feasible, develop marketing assets for use across event and Tourism NI platforms. Carry out and analyse evaluation of industry skills activities to inform future development. Content & Digital Marketing Support event organisers in creating compelling content assets for both paid and organic campaigns. Monitor content on DiscoverNorthernIreland.com and follow up with event organisers where improvements are needed. Guide the development of event itineraries that highlight the complete visitor experience. Assist organisers in optimising their online presence, including SEO implementation and website improvements. Ensure consistent integration of the Embrace a Giant Spirit branding across all event marketing materials. Maintain comprehensive event and marketing activity records in Tourism NI’s CRM system. Knowledge Sharing & Development Share learning and insights across Tourism NI through case studies and best practice examples. Source good practice examples from other regions to inform local strategy. Support marketing skills development within the Events Development team. Manage, update and share event listings with Tourism NI and Tourism Ireland colleagues. Collate marketing statistics from funded events. Administrative & Political Engagement Input to and update Emergency Planning listings. Provide reactive input to political correspondence where required. Make proactive recommendations for Ministerial engagement opportunities. Additional Duties Ensure that all activities are managed in line with Tourism NI policies, procedures, values, and behaviours. Ensure that key activities are undertaken professionally in an efficient and effective manner. Assist in the delivery of project work within the Team and across Tourism NI including representation at working groups and meetings. Contribute to the development of the Annual Operating Plan, the achievement of tourism targets, and promote the corporate values and behaviours within the team and across the organisation. Provide cover for management within your Division to include decision making and attending meetings in the absence of others. Attend training as and when required and keep abreast of current developments in your area of work. Provide briefing material and draft responses as and when required by Tourism NI’s Executive Leadership & Senior Management teams, Management/Employees, the Board, the Department for the Economy, the Northern Ireland Assembly, members of the tourism industry and the general public within the specified timelines and in an appropriate format. Maintain, store and dispose of unit records in accordance with Tourism NI’s policy and using the appropriate record management systems. Any other duties commensurate with the grade as required by Tourism NI management.