Summary: The European Marketing Director will lead B2C marketing, media, and sales programs for Busy Bees Nurseries UK during a 6-month fixed-term contract covering maternity leave. This role is pivotal in driving enquiries, increasing occupancy, and achieving financial targets, while collaborating with cross-functional teams to enhance customer engagement and maintain market leadership. The position requires strategic oversight of marketing initiatives and team leadership to optimize performance and brand positioning. The ideal candidate will possess extensive experience in commercial marketing within a multi-site organization.

Key Responsibilities:

• Develop and implement strategic marketing plans with clear targets, milestones, and success metrics to meet revenue, EBITDA, and KPI goals.
• Lead high-performing digital marketing initiatives, including website optimisation, customer experience enhancement, and conversion rate improvement.
• Deliver impactful advertising, SEO, and media campaigns to position Busy Bees as the leading brand in the sector.
• Oversee PR and social media strategies to enhance brand awareness, audience growth, and industry leadership.
• Manage the UK Central Enrolment Team (CET) sales function to drive high enquiry-to-enrolment conversion rates.
• Own and execute sales promotions, annual pricing reviews, and yield-up initiatives across all European markets.
• Drive brand awareness, reputation, and health metrics across multiple regions.
• Identify and develop growth opportunities, new products, and services to enhance market position.
• Lead, develop, and inspire the marketing and sales teams to achieve outstanding results.
• Utilise data-driven insights to monitor performance, assess competitor activity, and refine marketing strategies.
• Ensure an ROI-focused approach to budget management, optimising spend for maximum impact.
• Provide strong leadership within the Sales & Marketing leadership team and contribute to the department's strategic direction.
• Deputise for the CMO when required.

Key Skills:

• Minimum 5 years of experience leading commercial marketing teams, with a proven track record of driving customer growth, revenue, and sales in a multi-site organisation.
• A strong B2C sales and commercial mindset, with sharp analytical, numerical, and negotiation skills.
• Passionate about delivering an outstanding customer experience from first contact through to onboarding and beyond.
• Able to balance big-picture thinking with a hands-on approach, getting into the detail when needed to drive results.
• Ability to challenge the status quo, disrupt, and drive meaningful change.
• Strong ability to build relationships and influence stakeholders across all levels, both internally and externally.
• Thrives in fast-paced environments, capable of managing multiple priorities and meeting tight deadlines.
• Proven ability to develop and lead high-performing teams, ensuring focus, prioritisation, and effective delegation.
• Demonstrates flexibility, learning agility, and a proactive, positive attitude.

Salary (Rate): undetermined

City: Burntwood

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Senior

Industry: Other