Email & Retention Marketer- Fashion/Luxury for Atorie
Posted 3 days ago by Atorie
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: Atorie is seeking an Email & Retention Marketer to enhance its luxury brand by developing and executing email and SMS strategies that foster customer loyalty. The role involves creating high-performing marketing flows, managing campaigns, and collaborating with various teams to drive engagement and retention. The ideal candidate will have a strong background in e-commerce email marketing, particularly with Klaviyo, and a keen understanding of customer psychology. This position offers significant creative freedom and the opportunity to shape the brand's voice and retention strategies.
Key Responsibilities:
- Own email and SMS strategy across Klaviyo.
- Create, design, and refine high-performing flows: welcome, post-purchase, replenishment, win-back, VIP, seasonal, and community engagement.
- Design email templates and deliverables, ensuring premium, on-brand, and conversion-driven assets.
- Manage weekly campaigns with a focus on storytelling, product education, and viral hooks.
- Build a personal and premium retention engine.
- Understand customer lifecycle and propose strategies to increase repeat purchase, LTV, and brand affinity.
- Develop community-driven content that reinforces Atorie’s world, tone, and aesthetic.
- Monitor performance metrics and iterate quickly.
- Collaborate with design, content, and product teams to sync launches and insights.
- Experiment with creative tests, segmentation, send times, new flows, and A/B testing.
Key Skills:
- 2+ years of experience in email marketing or retention for e-commerce brands.
- Expert in Klaviyo (flows, templates, segmentation, dynamic variables).
- Ability to design emails end-to-end (layout, imagery placement, template building, formatting).
- Strong copywriting skills, especially around storytelling and luxury-leaning narratives.
- Great eye for design and ability to brief designers clearly.
- Deep understanding of customer psychology and retention strategies.
- Comfortable in a fast-moving, experimental startup environment.
- Strong grasp of TikTok culture, digital aesthetics, and community building is a plus.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Atorie is redefining luxury by connecting high-end factories directly with consumers. We’re scaling fast, building a cult community, and looking for an Email & Retention Marketer who can turn our audience into loyal superfans.
What You’ll Do
- Own our email + SMS strategy across Klaviyo
- Create, design, and refine high-performing flows: welcome, post-purchase, replenishment, win-back, VIP, seasonal, and community engagement
- Design email templates and deliverables yourself (or with light support), ensuring every asset feels premium, on-brand, and conversion-driven
- Manage weekly campaigns with a tight understanding of storytelling, product education, and viral hooks
- Build a retention engine that feels personal, premium, and alive
- Deeply understand our customer lifecycle and propose strategies to increase repeat purchase, LTV, and brand affinity
- Develop community-driven content that reinforces Atorie’s world, tone, and aesthetic
- Monitor performance metrics (open rate, CTR, CVR, revenue per recipient) and iterate fast
- Collaborate with design, content, and product teams to sync launches and insights
- Experiment relentlessly: creative tests, segmentation, send times, new flows, A/B testing
Requirements
- 2+ years of experience in email marketing or retention for e-commerce brands
- Expert in Klaviyo (flows, templates, segmentation, dynamic variables)
- Ability to design emails end-to-end (layout, imagery placement, template building, formatting)
- Strong copywriting skills, especially around storytelling and luxury-leaning narratives
- Great eye for design and ability to brief designers clearly when needed
- Deep understanding of customer psychology + what makes people come back
- Comfortable working in a fast-moving, experimental startup environment
- Strong grasp of TikTok culture, digital aesthetics, and community building is a huge plus
Why Atorie
- Work directly with the founder and core team
- Shape the voice + retention engine of one of the fastest-growing next-gen luxury brands
- Tons of creative freedom
- Massive opportunity for impact and ownership
- A brand with real product, real margins, and real community momentum