Position Summary
The Email Marketing Specialist supports marketing automation strategy for Temple University's email & SMS marketing efforts.
Working closely with and taking direction from the Director of Marketing Automation, this position is responsible for managing and deploying email and SMS campaigns to support the University's enrollment marketing and student and staff communications.
Within SMC, this role will partner with multi-functional teams, including content, design, analytics and user experience, to develop and implement digital strategies and tactics to advance Temple University's marketing and communications initiatives and ensure that digital communications are an integrated part of campaigns.
They will collaborate with partners across the university to support digital communication priorities and champion best practices.
Performs other duties as assigned.
Required Education And Experience
- Bachelor's degree in English, communications, journalism, marketing or related field
- At least two (2) years of email marketing experience.
- An equivalent combination of education and experience may be considered.
Preferred Experience
- Experience creating HTML/CSS emails.
Required Skills And Abilities
- Working knowledge of marketing automation tools and best practices.
- Proficient in HTML/CSS.
- Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
- Superior organizational skills - must be able to effectively prioritize and meet deadlines.
- Ability to quickly acclimate to different environments and openness to new processes and technologies.
- Self-directed with a solutions-oriented attitude; values and contributes to a positive work environment.
- Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
- Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
- Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
- Strong attention to detail and ability to utilize data and insights to determine decisions.
- Ability to work well under pressure.
- Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
- Ability to work independently and efficiently.
- Ability to handle confidential matters with discretion.
- Demonstrated excellent organizational time management skills.
- Proficient in the Microsoft Office suite of products.
Essential Duties
- Deliver high-quality work that meets university standards and represents marketing automation best practices by testing messages across email clients and devices, validating audience volume prior to send, comparing final send counts against expected volume, and following other established quality assurance procedures.
- Create and deploy emails and SMS messages using the university's central marketing automation platform, leveraging advanced features including A/B testing, dynamic content and journeys.
- Represent the marketing automation function on collaborative project teams to develop email/SMS strategies based on project goals, data insights, audience research and industry trends and best practices.
- Collaborate with content and design teams to build and maintain HTML and WYSIWIG templates for use by colleagues and university partners.
- Track and report on performance, effectiveness and results of assigned projects (ongoing & post-action); prepare presentations to share those insights and recommendations with internal teams, department/university leadership, and university partners.
- Thoroughly understand the university's core audiences and data infrastructure to recommend targeted audiences manage email lists and segmentation.
- Train, support and manage relationships with university partners in their email/SMS marketing efforts and use of the university's marketing automation platform as a consultant in partnership with the Director of Marketing Automation.
- Stay up-to-date on email marketing trends & best practices, higher education news, and marketing automation platform upgrades to inform recommended strategies and tactics.
Compliance Statement
In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution.
Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.