Email Marketing Specialist

Email Marketing Specialist

Contract Duration: 6 months

Location: London, UK (3 days onsite, 2 days WFH)

Position Overview

We are seeking an experienced Email Marketing Specialist to join our Marketing team on a 6-month contract to manage and optimize all email marketing campaigns across Europe. This role will be responsible for the end-to-end execution of both one-off campaigns and automated email programs, working cross-functionally with Field Marketing, Content, and external agencies to drive email conversion improvements across our European markets.

Key Responsibilities

• Campaign Execution: Build and deploy email campaigns in Pardot, ensuring technical accuracy, brand compliance, and optimal deliverability across all European markets
• Template Development: Create responsive, conversion-optimized email templates that align with brand guidelines and support various campaign objectives
• Intake & Project Management: Manage email campaign intake process via Asana, prioritizing requests, tracking timelines, and ensuring stakeholder alignment throughout the campaign lifecycle
• Localised Content Management - Work with native speakers to ensure content is localized to the highest standards across non-English languages
• Audience Management: Build, segment, and maintain email audience lists to ensure precise targeting and compliance with data privacy regulations (GDPR)
• Agency Collaboration: Partner with external email marketing agency to design and implement complex automated programs with sophisticated segmentation rules and trigger logic
• Performance Optimization: Monitor email performance metrics (open rates, click-through rates, conversions), conduct A/B testing, and implement data-driven improvements to increase email conversion rates
• Quality Assurance: Conduct thorough testing across devices, email clients, and browsers before deployment to ensure flawless user experience

Required Qualifications

• Experience of hands-on email marketing experience, including campaign building in marketing automation platforms (Pardot, Marketo, HubSpot, or similar)
• Technical Skills: Proficiency in HTML/CSS for email template customization; experience with responsive email design principles
• Platform Expertise: Demonstrated experience with Salesforce Pardot (or equivalent marketing automation platform) and project management tools like Asana
• Analytical Mindset: Strong understanding of email marketing metrics and proven track record of using data to optimize campaign performance
• Attention to Detail: Meticulous approach to quality assurance, testing, and campaign execution

Preferred Qualifications

• Audience Segmentation: Experience building complex audience segments and managing large contact databases with attention to data quality
• B2B Marketing: Background in B2B marketing campaigns, preferably in recruitment, lead generation, or demand generation contexts
• European Market Knowledge: Understanding of European data privacy regulations (GDPR) and experience managing multi-market email campaigns