Email Marketing Manager
Posted 1 week ago by Robert Half
Negotiable
Undetermined
Hybrid
Remote or Elk Grove Village, Illinois
Summary: The Email Marketing Manager will lead targeted digital outreach efforts for a long-term contract opportunity, focusing on developing effective email strategies and managing campaigns within the Salesforce platform. The role requires collaboration with internal stakeholders to produce compelling campaign assets and deliver impactful communications. The ideal candidate should possess hands-on experience with email marketing platforms and strong design awareness. This position can be performed remotely or in Elk Grove Village, Illinois.
Key Responsibilities:
- Create and oversee email marketing initiatives from planning through deployment, ensuring messages align with business goals and audience needs.
- Collaborate with internal teams to gather campaign requirements, refine messaging, and coordinate timely execution.
- Develop visually engaging email layouts that support brand standards and improve recipient engagement.
- Use email marketing platforms to build, schedule, test, and launch campaigns with accuracy and attention to detail.
- Manage campaign activity within the Salesforce platform, maintaining organized workflows and reliable audience targeting.
- Monitor performance metrics such as open rates, click-through rates, and conversions to identify opportunities for improvement.
- Apply testing and optimization methods to strengthen campaign effectiveness and enhance overall results.
Key Skills:
- Proven experience managing email campaigns in a detail-oriented marketing environment.
- Hands-on knowledge of at least one email marketing platform used for campaign execution and reporting.
- Ability to work cross-functionally with internal teams and balance multiple priorities effectively.
- Strong understanding of email design principles, including layout, readability, and audience engagement.
- Experience working within the Salesforce platform to support campaign management or related marketing activities.
- Solid analytical skills with the ability to interpret campaign data and recommend improvements.
Salary (Rate): £30.00 hourly
City: Elk Grove Village
Country: United States
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Description
We are looking for an Email Marketing Manager to lead targeted digital outreach efforts for a Long-term Contract opportunity in Elk Grove Village, Illinois. This role will focus on building effective email strategies, producing compelling campaign assets, and partnering with internal stakeholders to deliver high-impact communications. The ideal candidate brings hands-on experience with email marketing platforms, strong design awareness, and the ability to manage campaigns within the Salesforce platform.
Responsibilities:
Create and oversee email marketing initiatives from planning through deployment, ensuring messages align with business goals and audience needs.
Collaborate with internal teams to gather campaign requirements, refine messaging, and coordinate timely execution.
Develop visually engaging email layouts that support brand standards and improve recipient engagement.
Use email marketing platforms to build, schedule, test, and launch campaigns with accuracy and attention to detail.
Manage campaign activity within the Salesforce platform, maintaining organized workflows and reliable audience targeting.
Monitor performance metrics such as open rates, click-through rates, and conversions to identify opportunities for improvement.
Apply testing and optimization methods to strengthen campaign effectiveness and enhance overall results.
Requirements
Proven experience managing email campaigns in a detail-oriented marketing environment.
Hands-on knowledge of at least one email marketing platform used for campaign execution and reporting.
Ability to work cross-functionally with internal teams and balance multiple priorities effectively.
Strong understanding of email design principles, including layout, readability, and audience engagement.
Experience working within the Salesforce platform to support campaign management or related marketing activities.
Solid analytical skills with the ability to interpret campaign data and recommend improvements.
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