Email Marketing Manager
Posted Today by Hays
£44,700 Per year
Undetermined
Hybrid
Oxfordshire, England, United Kingdom
Summary: The Email Marketing Manager role at a not-for-profit organization in South Oxfordshire involves developing and executing email marketing strategies to enhance audience engagement and retention. The position requires a blend of creative and technical skills to manage campaigns effectively while ensuring compliance with best practices. The ideal candidate will have experience with email marketing platforms and a strong understanding of audience segmentation and data management. This role offers hybrid and remote working options with a competitive salary up to £45k per annum.
Key Responsibilities:
- Develop and oversee the rollout of the email marketing strategy to enhance engagement, lead generation, and customer retention across diverse audience segments.
- Create and deliver strong email campaigns, segmented by target audience driving engagement and lead generation.
- Balance creative and technical aspects of email campaigns, including content creation, design, segmentation, A/B testing, and performance optimisation.
- Ensure the highest standards of quality, accuracy, and consistency are maintained across all campaigns.
- Analyse email performance and engagement metrics, producing regular reports to identify opportunities for optimization and improvement.
- Make data-driven recommendations to enhance future campaigns.
- Enhance and maintain a positive sender reputation by building quality email lists and adhering to email marketing best practices.
- Work closely with cross-functional teams to understand business needs and drive alignment across email initiatives.
Key Skills:
- Experience in planning, creating, and managing email marketing campaigns and automation journeys.
- Good technical and HTML skills for email, ideally within Salesforce Account Engagement Cloud (Pardot) or similar systems.
- Experience in driving engagement and nurturing audiences.
- Strong attention to detail and excellent problem-solving skills.
- Team leadership skills with excellent communication abilities.
- Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud).
- Proficiency in reporting and analysing email performance metrics.
- Experience using project management tools (e.g., Trello).
- Deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing.
- Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).
Salary (Rate): £44,700.00 yearly
City: Oxfordshire
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Email Marketing Manager
Not-for-profit
Permanent
South Oxfordshire - hybrid and remote working options
Up to £45k PA
My client, a purpose driven not-for-profit in South Oxfordshire, are seeking a creative and organised Email Marketing Manager with proven experience managing email marketing campaigns and audience data.
The role:
- Develop and oversee the rollout of the email marketing strategy to enhance engagement, lead generation, and customer retention across diverse audience segments
- Create and deliver strong email campaigns, segmented by target audience driving engagement and lead generation
- Balance creative and technical aspects of email campaigns, including content creation, design, segmentation, A/B testing, and performance optimisation
- Ensure the highest standards of quality, accuracy, and consistency are maintained across all campaigns. This includes upholding best practices in email deliverability, data management, and compliance
- Analyse email performance and engagement metrics, producing regular reports to identify opportunities for optimization and improvement.
- Make data-driven recommendations to enhance future campaigns
- Work to enhance and maintain a positive sender reputation by building quality email lists, improving data segmentation, and adhering to email marketing best practices
- Work closely with cross-functional teams to understand business needs, address blockers, and drive alignment across email initiatives.
The ideal candidate:
- Confident in planning, creating and managing email marketing campaigns, automation journeys and data capture activities
- Good technical and HTML for email skills, ideally within Salesforce Account Engagement Cloud (Pardot) or similar email systems
- Experience of driving engagement and nurturing audiences
- An eye for detail and excellent problem-solving skills
- Team leadership skills including excellent communication and the ability to lead effectively
- Ability to develop and lead a team to deliver high-quality, impactful email campaigns
- Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud)
- Proficiency in reporting and analysing email performance metrics
- Experience in using project management tools (e.g. Trello) to coordinate and plan
- A deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing
- Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).
What you need to do now
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