Email Marketing Manager

The Role At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams. This time, we’re on the lookout for an Email Marketing Manager to join our Retention team. The Email Marketing Manager will lead the planning, execution, and optimisation of daily email and SMS campaigns across global markets, supporting key trade and brand initiatives. You’ll deliver customer-focused campaigns while driving innovation and continuous improvement across performance, creative, and processes. You’ll also play a key role in developing a high-performing, engaged team, fostering a collaborative environment where individuals can grow and thrive.

What You Will Be Doing

• Build out seasonal strategy and testing plans for day-to-day email communications across multiple territories, with the support of the Senior CRM Manager
• Own the end-to-end execution of all BAU email marketing from brief to deployment, ensuring campaigns are delivered on time and to a best-in-class standard
• Continuously review and evolve processes, proactively identifying opportunities to improve efficiency and impact
• Monitor and analyse email performance, tracking KPIs and identifying opportunities to drive trade and improve retention; present clear, actionable insights and recommendations to stakeholders
• Stay ahead of market trends, bringing new ideas and learnings into the team to keep the channel competitive and forward-thinking
• Collaborate with marketing channel owners to ensure email activity aligns with the wider marketing strategy and commercial objectives
• Lead and develop a team of three, creating an environment where individuals feel supported and motivated to grow in their roles
• Encourage the team to think independently and intuitively, building confidence in their ideas and decision-making
• Champion creative excellence - working closely with design and copy teams to continuously elevate output
• Manage external agency relationships, including translations, while working closely with the Head Copywriter to safeguard tone of voice

What We Are Looking For

• 4+ years working within a fast-paced Email / CRM function
• Previous experience in line management or a mentoring capacity
• Commercial experience in a customer-focused business, ideally within Retail
• Highly organised and forward-thinking – able to manage multiple priorities while maintaining a strong awareness of the wider business and how email contributes to broader goals
• Inquisitive and proactive mindset – naturally curious, always looking for ways to improve performance, challenge thinking, and bring forward new ideas
• Creative challenger – not satisfied with ‘good enough’; actively pushes for best-in-class creative output across both copy and design
• Positive and solutions-focused – thrives in a fast-paced, trade-driven environment, approaching challenges with energy and optimism
• Strong leadership presence – passionate about developing others and creating a supportive, high-performing team culture
• Collaborative and engaging – builds strong relationships across teams, encouraging open communication and shared ownership of success
• Confident communicator – able to clearly and confidently articulate ideas, insights, and recommendations to a range of stakeholders
• Solid experience using an ESP – previous experience using Bloomreach is advantageous
• Understanding of Email Deliverability and best practices

What You Can Expect

• Competitive salary and excellent bonus scheme
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
• We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)

Who We Are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it. ‘I am Proud and Free to be me!’ When it comes to our people, we really do “Give a shirt”. Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.