Ecommerce Site Merchandiser and Developer

We are excited to offer an opportunity for a Ecommerce Site Merchandiser and Developer to join our Digital Merchandising team on a full-time basis for 12 months. This role will be based in our Merton office. The Ecommerce Site Merchandiser and Developer will drive sales and improve conversion across our digital channels through strategic site merchandising, content planning, and data analysis. Collaborating with cross-functional teams, you'll ensure products are accurately presented to deliver an exceptional customer experience and boost ecommerce performance.

KEY REPSONSIBILITIES

• Performance Monitoring & Reporting
• Analyse data and optimise performance: Use analytics tools (e.g., Google Analytics, Excel) to track performance, identify trends, and implement data-driven improvements to the website and merchandising efforts.
• Prepare and deliver weekly, and monthly reports to closely monitor site performance and identify key insights.
• Identify opportunities based on analysis of weekly sales performance and recommend strategies to maximize profitability.
• Trading & Merchandising
• Develop and maintain key trade areas of the E-commerce platform: Build and customise online store using Salesforce platform.
• Implement visual merchandising strategies: Optimise product placement, visual merchandising, and navigation to boost sales and enhance the customer journey.
• Develop and manage a product assortment strategy that aligns with global ecommerce goals for both .com and other digital platforms.
• Oversee product upload activities to ensure timely launches, coordinating with cross-functional teams to gather all required information.
• Site Management & Presentation
• Enhance site functionality with features like search filters, recommendations, and promotional tools
• Ensure accurate product categorization and merchandising to drive sales and improve user experience
• Manage and update product pages in line with sales strategy, launch calendar, and customer insights
• Monitor inventory and adjust merchandising in collaboration with warehouse, buying, and planning teams
• Oversee and improve the customer journey to boost conversion
• Lead development and integration of new features to enhance navigation and search
• Pricing & Promotions
• Prepare and manage seasonal markdowns and price lists, ensuring accurate and timely updates across the platform.
• Manage online price books and communicate any pricing changes to relevant stakeholders.
• Data Analysis & Insights
• Use tools like GA4 and Excel to track performance, identify trends, and drive data-led site and merchandising improvements
• Create ad-hoc and monthly reports to extract actionable insights
• Regularly review web analytics to optimize conversion via navigation, A/B testing, promotions, and AI features
• Collaborate with the Digital Marketing team to enhance SEO through optimized product listings and content
• Cross-Functional Collaboration
• Collaborate with digital marketing, buying, content, and customer service teams to deliver a cohesive online experience
• Support global ecommerce strategy across regions, currencies, and time zones
• Troubleshoot site issues and manage dev tickets with third-party developers through to deployment
• Stay current with emerging ecommerce technologies and best practices
• (Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)

Profile & Key Skills

Essential skills

• Proficient in e-commerce platforms (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud)
• Skilled in front-end development (HTML, CSS, JavaScript; React/Angular optional)
• Basic back-end knowledge (PHP, Python, Node.js depending on platform)
• Solid grasp of SEO best practices
• Strong data analysis and reporting skills
• Effective problem-solving and debugging; able to delegate to external dev teams
• Clear communicator across technical and non-technical teams
• Detail-oriented with high accuracy in content and pricing
• Creative with a strong visual sense for engaging online experiences

Desirable Skills

• Proficient in merchandising and analytics tools (e.g., Salesforce Commerce Cloud, Hotjar, Clarity, GA4)
• Skilled in A/B testing and CRO
• Strong understanding of UX/UI principles
• Experienced with Git and version control systems

Benefits

• Staff discounts
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
• Perkbox Discounts and Wellness Hub
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Training and hands-on experience
• Opportunities to build new skills and gain valuable industry knowledge

Applications are reviewed on an ongoing basis, so we recommend applying early to avoid missing out. Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws. For our privacy statement please visit this link