Ecommerce Content Manager

Reports to: Ecommerce Manager

Department: Direct to Consumer (DTC)

Location: London (4 days onsite)

Contract: Full time, permanent

About The Role

This is a newly created role joining our ecommerce team at Derek Rose. You’ll be at a pivotal point of growth, which brings an incredible opportunity to shape how the function works – from processes and ways of working to how we plan and deliver campaigns. We’re looking for someone comfortable working through change, happy to get stuck in and motivated by building something new, rather than stepping into something already set up. This role is central to how Derek Rose is expressed online, ensuring our content and customer experience reflect the quality of the brand.

As Ecommerce Content Manager, you’ll be responsible for shaping how our website looks and feels, and ensuring communication is clear, consistent and aligned across ecommerce channels. Working as part of the Ecommerce team, you’ll collaborate closely with Marketing, Merchandising and other functions to deliver content that supports both brand direction and commercial priorities. You will own the presentation and content of the onsite experience – from homepage and landing pages to product storytelling, ensuring the right content and messaging are in place to support key moments across the trading calendar. This is a hands-on role that blends content, storytelling and commercial awareness. You’ll use insight to refine messaging and customer journeys, improving both engagement and overall experience.

What You’ll Be Doing

• Content & Experience
• Own online communications across the website, CRM and digital ads, ensuring consistency and alignment with marketing and trading priorities
• Own copywriting across ecommerce channels, ensuring tone of voice is distinctive, consistent and aligned with brand direction
• Manage the day-to-day presentation of the website, ensuring all content is accurate, considered and on-brand
• Manage homepage, landing pages and key site content, balancing storytelling with commercial priorities
• Ensure product is presented clearly and consistently, with strong attention to detail and quality
• Campaign Delivery & Onsite Execution
• Translate campaigns into effective onsite experiences, ensuring alignment between messaging, product focus and customer journey
• Build and manage landing pages and campaign content
• Support go-live execution, ensuring all elements are in place and delivered to a high standard
• Customer Journey & Improvement
• Identify opportunities to improve customer journey and messaging across the site
• Use insight to inform improvements, working with relevant teams to implement changes
• Highlight friction points across navigation, product pages and checkout
• Content Planning & Governance
• Support and develop the planning of onsite content in line with the trading and campaign calendar
• Define and maintain tone of voice across ecommerce channels
• Work closely with Brand and Marketing teams to ensure a clear and cohesive narrative

What You’ll Need

• Proven experience in ecommerce content, onsite merchandising or digital experience within a retail or fashion environment
• Strong copywriting skills and experience managing digital content and campaign execution
• Strong attention to detail, with a considered approach to quality and presentation
• Experience managing onsite journeys and customer experience
• Confidence working with performance data and using insight to inform decisions
• Comfortable working across multiple stakeholders and functions
• Highly organised, with the ability to manage multiple priorities and timelines
• A hands-on mindset, with a willingness to get involved in execution as well as planning
• Experience using AI tools to support content creation and efficiency, with the judgement to refine outputs to a premium brand standard.
• Strong knowledge of Microsoft Excel.

Desirable Skills

• Experience working within omnichannel retail environments.
• Familiarity with ecommerce analytics and A/B testing platforms.

What We Offer

• Pension contribution.
• 25 days annual leave, plus bank holidays.
• Generous staff discount and regular sample sales.
• Confidential wellbeing and mental health support services.
• Office social events.
• Direct applications only. No recruitment agencies.
• UK based position.