Summary: The E-Marketing SEO Specialist will be responsible for enhancing Epson's website visibility and traffic through effective SEO strategies and practices. This role involves collaboration with the IT department to optimize website infrastructure and conducting thorough analyses of website metrics. The position is based in Watford, UK, with a flexible working arrangement that includes three days of working from home. Reporting to the Content Manager, the specialist will also manage SEO agencies to ensure profitable solutions are delivered.

Key Responsibilities:

• Develop optimisation strategies to improve search engine rankings across Europe.
• Perform keyword research and competitive analysis to enhance existing content.
• Collaborate with teams to implement content development recommendations aligned with SEO goals.
• Provide technical SEO support and oversee website crawling, indexing, and schema markup.
• Conduct technical audits to identify and resolve website issues.
• Assist with link-building campaigns.
• Utilize web analytics data to evaluate traffic initiatives and recommend improvements.
• Report on performance metrics and make optimisation recommendations.
• Work with the Digital Performance Manager to create organic search performance reports.
• Manage relationships with SEO agencies to deliver effective SEO solutions.

Key Skills:

• Good understanding and experience of SEO (in-house or agency).
• Knowledge of search engine algorithms and ranking methods.
• Proficiency with tools like Ahrefs, Screaming Frog, Google Analytics, Excel, SEMRush, MOZ, Google Search Console, and Conductor Analytics.
• Strong communication skills for backlink acquisition and collaboration.
• Reporting and presentation skills.
• High attention to detail and ability to work in a small team environment.

Salary (Rate): undetermined

City: Watford

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing