Drinks Sales Manager
Posted 1 day ago by TieTalent
£45,000 Per year
Undetermined
field-based
Reading, England, United Kingdom
Summary: The Sales Manager / Business Development Manager role in the drinks industry focuses on driving sales growth and managing client relationships within the on-trade sector in Berkshire. The position requires building strong relationships with clients such as pubs, bars, and restaurants while promoting a diverse drinks portfolio. The successful candidate will be responsible for both account management and new business development, ensuring exceptional service delivery. This field-based role includes travel across the region and offers a competitive salary along with bonuses and benefits.
Key Responsibilities:
- Drive sales growth across your territory by identifying and converting new on-trade opportunities
- Manage and grow an existing portfolio of hospitality clients
- Build strong, consultative relationships with key decision-makers
- Promote our extensive drinks portfolio and introduce new products to market
- Work closely with internal teams to ensure excellent customer service and fulfilment
- Attend industry events, tastings, and brand activations where required
Key Skills:
- Proven track record in sales, ideally within drinks, FMCG, or hospitality
- Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
- Results-driven with a passion for the drinks industry
- Confident communicator with strong negotiation and influencing skills
- Self-motivated, well-organised, and able to manage your own diary
- Full UK driving licence (essential)
Salary (Rate): £45,000 yearly
City: Reading
Country: United Kingdom
Working Arrangements: field-based
IR35 Status: undetermined
Seniority Level: Mid-Level
Industry: Sales
Sales Manager / Business Development Manager - Drinks Industry Berkshire (Field-based, with travel across the region) Up to 45,000 per annum + Bonus + Car Allowance + Benefits Sector: Drinks Distribution / On-Trade / Hospitality I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.
Key Responsibilities:
- Drive sales growth across your territory by identifying and converting new on-trade opportunities
- Manage and grow an existing portfolio of hospitality clients
- Build strong, consultative relationships with key decision-makers
- Promote our extensive drinks portfolio and introduce new products to market
- Work closely with internal teams to ensure excellent customer service and fulfilment
- Attend industry events, tastings, and brand activations where required
About You: Proven track record in sales, ideally within drinks, FMCG, or hospitality Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels) Results-driven with a passion for the drinks industry Confident communicator with strong negotiation and influencing skills Self-motivated, well-organised, and able to manage your own diary Full UK driving licence (essential) What We Offer: Competitive base salary + bonus structure Company car or car allowance Opportunities for progression in a growing business Regular industry training and tastings A vibrant, collaborative team culture Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity. WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit UK wide for permanent and contract jobs. WR is acting as an Employment Agency in relation to this vacancy.