Director – Sponsorship Activation
Posted Today by MLS Talent
£90,000 Per year
Outside
Hybrid
London Area, United Kingdom
Summary: The Director – Sponsorship Activation role is a senior leadership position within a creative partnerships agency, focusing on integrated partnerships in sport and culture. This hands-on role requires expertise in managing high-level client relationships and delivering exceptional project outcomes. The position is contract-based for 6–8 months, with a start date in June or July, and involves working three days a week in the office. The ideal candidate will have a strong background in sponsorship activation and experience in collaborative agency environments.
Key Responsibilities:
- Lead integrated partnerships across sport and culture sectors.
- Manage high-level stakeholder relationships and strategic conversations.
- Ensure best-in-class account management and project delivery.
- Collaborate closely with creative, experiential, and production teams.
- Drive exceptional delivery across multiple workstreams.
Key Skills:
- Strong background in sponsorship activation and partnerships.
- Experience in leading senior client relationships.
- Excellent operational and project management skills.
- Ability to work closely with creative and production teams.
- Proven experience in integrated creative/partnerships agencies.
- Strong leadership and stakeholder management capabilities.
Salary (Rate): £90,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: Senior
Industry: Other
Director – Sponsorship Activation 6–8 Month Contract | June/July Start | £85,000 - £90,000 pro rata London - 3 days a week in the office
We’re working with a creative partnerships agency operating at the intersection of sport, culture and live experience, looking for an experienced Director – Sponsorship Activation to join the business on a 6–8 month contract. This is a senior, hands-on leadership role for someone who thrives in fast-paced agency environments and is equally comfortable shaping strategic partnership work as they are rolling up their sleeves to drive exceptional delivery across multiple workstreams.
The role will lead integrated partnerships across a portfolio spanning roughly 70% sport and 30% wider culture partnerships including music, art and entertainment. This agency specialise in partnership strategy, creative development and activation delivery creating culturally relevant work that lands in the real world. As such, they’re looking for someone who understands how a modern creative partnerships agency operates and who is excited by that environment.
You’ll act as a trusted senior lead for a major client, confidently managing high-level stakeholder relationships and leading strategic conversations, whilst also ensuring best-in-class account management, process and project delivery internally. This is very much a “doing” role ideal for someone commercially sharp, operationally excellent and deeply collaborative.
A large proportion of the output sits within live experiences and activations, so experience working closely with creative, experiential and production teams is essential. The ideal background will come from agencies set up around integrated creative and delivery teams, rather than purely sponsorship consultancy or rights-focused businesses. Previous experience working within highly collaborative creative agency structures will be hugely beneficial.
Key Experience:
- Strong sponsorship activation and partnerships background across sport and culture
- Experience leading senior client relationships and strategic partnership programmes
- Excellent operational and project management skills
- Comfortable working closely with creative and production teams on live experiences
- Proven experience within integrated creative/partnerships agencies
- Able to balance strategic thinking with hands-on delivery
- Strong leadership and stakeholder management capability
This is a brilliant opportunity to join a genuinely exciting agency environment and lead high-profile partnership work across sport and culture during a key period for the business. Get in touch today! Please note we will only be able to respond to those who have relevant experience.