Digital Trading Manager - Mobile App

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

App Trade Manager (JD Sports)

Responsible to: App Trade Lead (JD Sports)

Department: Digital

Location: Bury Head Office

Hours: 40 hours per week

Role Overview: This roll will be responsible for driving installs, engagement, and revenue through data-led decision-making, seamless user journeys, and innovative campaign execution. As a key stakeholder in our digital growth, the roll will collaborate with marketing, product, UX, and external partners to deliver against ambitious KPIs and elevate the app as a core ecommerce channel.

Key Duties/ Responsibilities: JD Sports is seeking a passionate and driven Mobile App Trade Manager to enhance our native app offering. The App Trade Manager in digital trade team will manage the app’s trading strategy, App performance roadmap, and cross-functional execution to ensure the JD Sports App remains a market-leading experience for our customers.

• Support the trade lead to develop and manage the app trading strategy to drive downloads, retention, and revenue across both platforms.
• Own the app performance dashboard, monitoring KPIs such as App installs, DAU, re-engagement, LTV, and retention.
• Report on campaign performance, user behavior, and commercial impact to senior stakeholders.
• Develop and execute seasonal campaigns, App exclusive campaings, and promotional activations within the App.
• Analyse App performance data and propose trade and marketing opportunities.
• Collaborate with performance marketing to execute marketing activities and report on performance on regular basis.
• Collabrate with product team, content and user experience teams to ensure App user journey are engaging and frictionless.
• Manage external partners and vendors to support app development, analytics and innovation.
• Conduct competitor benchmarking and market analysis to identify opportunities and best practices.
• Stay updated with industry trends and best practices to ensure the app remains competitive and innovative.
• Mentor and support junior app executives, fostering a high-performance culture within the team.

Skills & Experience: Proven experience in app trading, mobile commerce, or digital product management. Strong understanding of app analytics tools and MMPs (e.g., Firebase, AppsFlyer). Deep knowledge of ecommerce and app KPIs: DAU, CPI, CPA, LTV, ROAS, retention. Familiarity with app technologies: SDKs, deep linking, push notifications, App/Universal Links. Experience with paid app marketing is a plus: Apple Search Ads, Google UAC, Meta, TikTok. Commercial acumen in fashion retail or consumer ecommerce is highly desirable. Ability to lead cross-functional projects and influence stakeholders at all levels. Data-driven mindset with strong analytical and reporting skills. Relevant degree in Marketing, Ecommerce, Business, or Digital Strategy. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD