Digital Optimisation Specialist

Job Introduction

A Bit About The Role

As Digital Optimisation Specialist you will:

• Own the planning & delivery of onsite experience for your division in line with the overall strategy set by the Optimisation Manager.
• Using customer and performance data, and working with the Trading team and commercial calendar, create onsite operational plans to drive performance KPIs.
• Own the onsite performance of your division.
• Report and analyse the key onsite metrics across conversion funnel, click through, page performance, search performance.
• Plan, test and deliver detailed ranking and sorting rules to ensure category and search pages are relevant and fully optimized across your area.
• Utilising insight, knowledge of product range and customer metrics, deliver a customer-centric experience in order to improve engagement and progress customers through the conversion funnel.
• Continuously review and maintain a smooth end to end customer journey for your category area - looking for opportunities to optimise.
• Responsible for ensuring all content & navigation across your product areas are updated timely and accurately.
• Support execution & planning of wider business seasonal events & initiatives.
• Support the Optimisation Manager with strategic decisions and helping to improve best practice and process.
• Help to define how we deliver customer moments across content and the customer journey - in addition to ways of working with key stakeholders.
• Continuously review the competitor landscape to identify new digital opportunities and site improvements.
• Understand customer behaviour for your product area through use of data analytics tools (including Google Analytics, Content Square) and other sources of insight (A/B testing, analytics/UX team).
• Support the relevant tech platforms (Fredhopper, STEP) with system development, user requirements and testing.
• Champion our tools and systems to help drive knowledge across the team and improve the sitewide customer experience.
• Daily site checks - monitoring all key customer touchpoints and ensuring site standards are adhered.

A Bit About You

• Data driven – proven experience in utilising performance data to inform approaches and actions.
• Experience of using digital merchandising systems and analytics tools.
• Strong communicator – comfortable engaging with multiple stakeholders and influencing ways of working.
• Pragmatic and solutions orientated.
• You prioritise and make decisions based on business and customer needs.
• Have a test and learn approach – eager to learn and develop through action and analysis.

Selfridges