Digital Marketing Specialist - SEO
Posted 4 days ago by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: A Digital Marketing Specialist with a focus on SEO is required to enhance a newly launched website's search engine visibility and organic growth. The role involves executing SEO strategies, conducting keyword research, and ensuring technical soundness for optimal indexing. The ideal candidate should possess a strong grasp of SEO best practices and demonstrate a track record of improving search rankings and traffic.
Key Responsibilities:
- Conduct a full SEO audit of the website, identifying technical and on-page issues
- Perform in-depth keyword research to inform content and meta-data optimization
- Optimize website structure, internal linking, and site speed for better crawlability
- Implement on-page SEO improvements, including meta tags, headings, and image alt attributes
- Develop and execute a content optimization plan to target priority keywords
- Set up and monitor analytics tools to track SEO performance and report on progress
- Provide actionable recommendations for ongoing SEO improvements
Key Skills:
- Demonstrated experience in SEO, including technical, on-page, and content optimization
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs
- Strong analytical skills and ability to interpret data to inform strategy
- Familiarity with website audit processes and best practices for new site launches
- Excellent communication skills and ability to present findings and recommendations clearly
- Experience working with content management systems (e.g., WordPress, Wix, Squarespace)
- Ability to work independently and deliver results within agreed timelines
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
A skilled digital marketing professional is needed to optimize a newly launched website for search engine visibility and organic growth. The role focuses on implementing effective SEO strategies, conducting comprehensive keyword research, and ensuring the site is technically sound for optimal indexing. The ideal candidate will have a strong understanding of current SEO best practices and a proven ability to drive measurable improvements in search rankings and traffic.
Deliverables
- Conduct a full SEO audit of the website, identifying technical and on-page issues
- Perform in-depth keyword research to inform content and meta-data optimization
- Optimize website structure, internal linking, and site speed for better crawlability
- Implement on-page SEO improvements, including meta tags, headings, and image alt attributes
- Develop and execute a content optimization plan to target priority keywords
- Set up and monitor analytics tools to track SEO performance and report on progress
- Provide actionable recommendations for ongoing SEO improvements
Requirements
- Demonstrated experience in SEO, including technical, on-page, and content optimization
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs
- Strong analytical skills and ability to interpret data to inform strategy
- Familiarity with website audit processes and best practices for new site launches
- Excellent communication skills and ability to present findings and recommendations clearly
- Experience working with content management systems (e.g., WordPress, Wix, Squarespace)
- Ability to work independently and deliver results within agreed timelines
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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