Summary: The Digital Marketing Specialist role involves collaborating with the Head of Retail Marketing to execute high-impact performance marketing campaigns aimed at driving customer engagement and commercial success. The position requires a strategic thinker with a strong background in performance marketing and data-driven decision-making. This hybrid role combines work in Windsor and London, focusing on innovative marketing strategies to enhance brand connection and sales performance. The successful candidate will play a key role in fostering a culture of performance excellence within a fast-paced marketing environment.

Key Responsibilities:

• Lead the planning and execution of distinctive performance marketing activities that maximise sales, Cost Per Sale (CPS), and Return on Marketing Investment (ROMI).
• Identify innovative opportunities to connect the brand with consumers, enhancing reappraisal and consideration.
• Act as a digital expert in wider Above-the-Line (ATL) campaigns, contributing from media planning to creative development.
• Develop creative, attention-grabbing content tailored for various platforms that motivates customer action.
• Facilitate the launch of new propositions and products using a multi-channel approach, focusing on market exploration and iterative learning.
• Collaborate with agency partners and the Head of Retail Marketing to establish a clear, actionable performance marketing roadmap.
• Champion performance marketing best practises, ensuring top-notch execution through collaboration with agencies and platforms.
• Provide insightful reporting on paid media performance, helping the business identify trading opportunities and trends.
• Foster collaboration across business units by delivering an integrated view of planning and best practises.

Key Skills:

• A commercially minded individual with a data-led approach and a proven record of delivering effective performance campaigns that achieve profitable growth.
• Demonstrated experience in leading successful digital marketing initiatives that align with commercial objectives.
• Proficiency in leveraging data and insights to optimise campaigns for maximum effectiveness.
• Expertise in managing multi-channel marketing campaigns across various digital platforms.
• Strong budget management skills, ensuring efficient allocation of marketing resources.

Salary (Rate): 425.00

City: Windsor

Country: UK

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: Marketing