Digital Marketing Specialist
Posted Today by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: This role seeks a marketing specialist with expertise in audio technology and music production to launch a new Kontakt sample library for an independent company. The position involves developing a comprehensive launch plan, collaborating on product positioning, and managing email-driven marketing funnels. The engagement is focused on the initial product release, offering flexible hours and potential for ongoing work.
Key Responsibilities:
- Develop a comprehensive launch calendar and timeline for the Kontakt library release
- Design and implement pre-launch and launch marketing campaigns
- Structure and manage an email-driven funnel for audience building and product launch
- Advise on product positioning, messaging, and pricing strategies
- Provide input on partnership opportunities, bundles, and influencer outreach
- Advise on landing page and product page optimization for conversions
- Suggest demo video concepts and prioritize marketing channels
- Coordinate and report on campaign KPIs and performance metrics
Key Skills:
- Proven experience marketing Kontakt libraries, sample libraries, virtual instruments, or audio plugins
- Strong understanding of the audio tech and music production industry, especially indie or boutique brands
- Demonstrated ability to design and execute launch plans for new audio products
- Expertise in email marketing, funnel building, and campaign management
- Familiarity with influencer outreach and partnership development in the music tech sector
- Ability to advise on website and email conversion strategies
- Excellent communication, organizational, and reporting skills
- Flexible availability to align with launch timelines
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
This role is ideal for a marketing specialist with a deep understanding of the audio technology and music production landscape. You will be instrumental in launching a new Kontakt sample library for an independent sample instrument company. The position requires expertise in positioning, messaging, and executing a comprehensive launch plan tailored to the needs of boutique audio brands. You will collaborate closely to clarify product positioning, develop a detailed launch timeline, and structure an effective email-driven funnel for list building and product launch. Your insights on pricing, partnership opportunities, product page optimization, and demo video concepts will be highly valued. The engagement is focused on the first product release, with flexible hours and the potential for ongoing collaboration.
Deliverables
- Develop a comprehensive launch calendar and timeline for the Kontakt library release
- Design and implement pre-launch and launch marketing campaigns
- Structure and manage an email-driven funnel for audience building and product launch
- Advise on product positioning, messaging, and pricing strategies
- Provide input on partnership opportunities, bundles, and influencer outreach
- Advise on landing page and product page optimization for conversions
- Suggest demo video concepts and prioritize marketing channels
- Coordinate and report on campaign KPIs and performance metrics
Requirements
- Proven experience marketing Kontakt libraries, sample libraries, virtual instruments, or audio plugins
- Strong understanding of the audio tech and music production industry, especially indie or boutique brands
- Demonstrated ability to design and execute launch plans for new audio products
- Expertise in email marketing, funnel building, and campaign management
- Familiarity with influencer outreach and partnership development in the music tech sector
- Ability to advise on website and email conversion strategies
- Excellent communication, organizational, and reporting skills
- Flexible availability to align with launch timelines
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.