Digital Marketing Specialist
Posted 7 days ago by YourPrime
£40 Per hour
Undetermined
Undetermined
United Kingdom
Summary: The Digital Marketing Specialist will join a global software organization's European marketing team, focusing on the UK & Ireland market during a maternity leave period. This role involves managing digital campaigns and lead generation activities while collaborating with European colleagues to enhance pipeline growth and brand presence. The position requires a strong background in B2B digital marketing, particularly within the software or technology sectors. Excellent analytical and communication skills are essential for success in this role.
Key Responsibilities:
- Plan, execute, and optimise multi-channel marketing campaigns (Google, Bing, Meta, LinkedIn).
- Manage and track campaign budgets, ensuring cost-effective performance (CPL/CPA).
- Report on key metrics and marketing KPIs to demonstrate campaign effectiveness.
- Work closely with Sales, local Marketing, and European teams to align marketing activity.
- Analyse and act on pipeline data to drive marketing outcomes.
Key Skills:
- Proven experience in B2B digital marketing, ideally within software or technology.
- Strong understanding of the UKI market and digital campaign dynamics.
- Excellent analytical and communication skills.
- Experience using Salesforce, Pardot, or similar automation tools preferred.
- Native-level English and confident working with international colleagues.
Salary (Rate): £40.00/hr
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
We’re recruiting for an experienced Digital Marketing Specialist to join the European marketing team of a global software organisation, covering the UK & Ireland market during a maternity leave period. You’ll take ownership of digital campaigns and lead generation activities, collaborating with European colleagues to maintain pipeline growth and brand presence in the region.
Key Responsibilities
- Plan, execute, and optimise multi-channel marketing campaigns (Google, Bing, Meta, LinkedIn).
- Manage and track campaign budgets , ensuring cost-effective performance (CPL/CPA).
- Report on key metrics and marketing KPIs to demonstrate campaign effectiveness.
- Work closely with Sales, local Marketing, and European teams to align marketing activity.
- Analyse and act on pipeline data to drive marketing outcomes.
About You
- Proven experience in B2B digital marketing , ideally within software or technology.
- Strong understanding of the UKI market and digital campaign dynamics.
- Excellent analytical and communication skills.
- Experience using Salesforce, Pardot, or similar automation tools preferred.
- Native-level English and confident working with international colleagues.