Digital Marketing Specialist
Posted 3 days ago by Twine
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: An expert in digital marketing is sought to lead a targeted promotional campaign for two books on Amazon, focusing on driving visibility, engagement, and sales through strategic digital marketing tools. The role requires a deep understanding of platform algorithms and a commitment to ethical marketing practices. Deliverables include a campaign plan, performance indicators, and documentation of tools used. Success in this campaign may lead to future collaboration opportunities.
Key Responsibilities:
- Lead a targeted promotional campaign for two books on Amazon.
- Drive visibility, engagement, and sales using advanced digital marketing tools.
- Develop a transparent and data-informed campaign strategy.
- Define measurable performance indicators such as sales or review increases.
- Document all tools used during the campaign.
Key Skills:
- Proven expertise in digital marketing.
- Strong understanding of platform algorithms (e.g., Amazon, Meta, Google Ads).
- Experience with advanced, legal marketing tools.
- Ability to articulate a clear campaign strategy.
- Strong analytical skills for performance metrics.
- Excellent communication and reporting skills.
- Willingness to share portfolio or case studies of past campaigns.
- Availability for a focused 3–4 day project.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About the Role
An expert in digital marketing is needed to lead a targeted three to four-day promotional campaign for two books currently published on Amazon. The objective is to drive genuine visibility, engagement, and sales through legal and strategic use of advanced digital marketing tools. The ideal collaborator will understand how platform algorithms operate and can develop a transparent and data-informed strategy, avoiding artificial or inauthentic methods. Deliverables include a clearly defined campaign plan, measurable performance indicators such as sales or review increases, and documentation of all tools used. If successful, this campaign may lead to future collaboration opportunities on upcoming projects.
Requirements
- Proven expertise in digital marketing, with a strong understanding of platform algorithms (e.g., Amazon, Meta, Google Ads, etc.)
- Experience using advanced, legal marketing tools to drive genuine user engagement and conversions
- Ability to develop and articulate a clear campaign strategy tailored to short-term book promotion
- Transparent methodology and commitment to avoiding fake traffic, bots, or non-compliant practices
- Strong analytical skills to define and report on performance metrics such as sales increases, review growth, and user engagement
- Willingness to share portfolio or case studies of past relevant campaigns
- Availability to execute a focused 3–4 day project
- Excellent communication and reporting skills
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