Summary: The role of Paid Digital Marketing Specialist involves managing and optimizing paid advertising strategies for a beauty wellness startup, focusing on Meta (Instagram) and Google Ads. This part-time hybrid position requires a data-driven marketer with a strong background in digital marketing, particularly in high-growth small businesses. The initial contract is for six months, with an emphasis on immediate availability.

Key Responsibilities:

• Overseeing Meta (Instagram) and Google Ads campaigns from start to finish.
• Tracking and optimizing ROI/ROAS using Shopify Marketing Analytics.
• Collaborating with an in-house designer to create impactful ad creatives.
• Staying ahead of industry trends, AI advancements, and best practices in paid marketing.
• Constantly refining audiences, placements, and creatives to maximize results.

Key Skills:

• Proven experience managing paid campaigns for high-growth small businesses.
• Expertise in Google Ads and Meta Ad Manager.
• Strong analytical skills with a track record of delivering positive ROI/ROAS.
• Experience with a variety of ad formats (UGC videos, carousel ads, etc.).
• Excellent problem-solving and communication skills.
• A digital marketing background in beauty, wellness, fashion, luxury or a fast-growing consumer startup.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing