Digital Marketing Specialist

Digital Marketing Specialist

Posted 1 week ago by Career Moves Group I B Corp™ on Linkedin

Negotiable
Inside
Undetermined
Greater London, England, United Kingdom

Summary: The Associate Digital Marketing Manager role is a contract position within the Global Digital Marketing team, focused on enhancing digital presence and executing marketing strategies. The position involves managing web-related initiatives, collaborating with cross-functional teams, and ensuring high-quality digital experiences. The ideal candidate should be detail-oriented and proactive, with a strong understanding of digital marketing processes. This role supports the broader mission of driving personalized experiences to engage audiences and accelerate business outcomes.

Key Responsibilities:

  • Manage and maintain content documents to support the editorial and web production teams
  • Coordinate new web page builds and manage updates to existing web pages
  • Oversee quality assurance (QA) tasks to ensure error-free web experiences
  • Implement and launch Drift playbooks to enhance customer engagement
  • Manage web page retirements and site cleanup tasks to maintain a streamlined digital experience
  • Maintain dashboards in Adobe Analytics to track and report on web performance
  • Coordinate and implement homepage announcements

Key Skills:

  • Bachelor’s degree in marketing or a related field
  • 2-3 years of relevant experience in digital marketing or web content management
  • Proficiency with content management systems (CMS) and web development processes
  • Experience with Adobe Analytics or other digital analytics tools
  • Experience with Drift or similar chatbot platforms
  • Strong organizational and project management skills
  • Detail-oriented with a strong focus on accuracy
  • Familiarity with web performance optimization techniques
  • Basic understanding of SEO principles and best practices
  • Strong communication and collaboration skills
  • Ability to manage multiple projects and prioritize effectively

Salary (Rate): £41.60

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: Marketing