Digital Marketing Specialist
Posted 3 days ago by SiiRA on Linkedin
Negotiable
Undetermined
Undetermined
EMEA
Summary: The Digital Marketing Specialist role at SiiRA involves planning and managing multi-channel digital marketing campaigns to drive growth for US-based companies. The position requires a collaborative individual with at least 7 years of experience in digital marketing, focusing on SEO, SEM, PPC, and performance analysis. The specialist will work closely with cross-functional teams to align marketing strategies with business goals while staying updated on industry trends. This role emphasizes a commitment to diversity, equity, and inclusiveness within a global organization.
Key Responsibilities:
- Plan, develop, and manage multi-channel digital marketing campaigns across Google Ads, social media, email, and programmatic platforms.
- Optimize SEO and SEM strategies to improve organic and paid traffic and rankings.
- Manage PPC budgets, A/B testing, and performance tracking to maximize ROI.
- Collaborate with content creators and designers to develop effective landing pages, blogs, and ad creatives.
- Execute email marketing campaigns including segmentation, automation, and performance analysis.
- Monitor, analyze, and report on key KPIs using tools such as Google Analytics, GA4, Google Tag Manager, and HubSpot/Marketo.
- Identify trends, insights, and emerging technologies to enhance digital strategy.
- Coordinate with cross-functional teams (sales, product, design) to align campaigns with overall business goals.
- Conduct competitive analysis and user behavior tracking to inform optimization efforts.
- Stay up-to-date with industry best practices, algorithm changes, and digital trends.
Key Skills:
- 5+ years of proven digital marketing experience in B2B or B2C environments.
- Strong understanding of digital advertising platforms (Google Ads, Meta/Facebook Ads, LinkedIn Ads).
- Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, and CRM/marketing automation platforms.
- Deep knowledge of conversion rate optimization (CRO) and funnel strategy.
- Proficient in data analysis, reporting, and dashboards.
- Strong project management and communication skills.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other